LEADER 04022nam 22005652 450 001 9910965492303321 005 20251114022137.0 010 $a9789815011326 010 $a9815011324 024 7 $a10.1355/9789815011326 035 $a(MiAaPQ)EBC6893961 035 $a(Au-PeEL)EBL6893961 035 $a(CKB)21325727200041 035 $a(OCoLC)1302012871 035 $a(MdBmJHUP)musev2_101461 035 $a(DE-B1597)652367 035 $a(DE-B1597)9789815011326 035 $a(UkCbUP)CR9789815011326 035 $a(Perlego)4196092 035 $a(UkCbUP)CR9789815011319 035 $a(EXLCZ)9921325727200041 100 $a20230804d2023|||| uy| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCommunicating COVID-19 Effectively in Malaysia $eChallenges and Recommendations /$fSerina Rahman 205 $aFirst edition. 210 1$aSingapore :$cISEAS?Yusof Ishak Institute,$d2023. 215 $a1 online resource $cdigital, PDF file(s) 225 1 $aTrends in Southeast Asia ;$vissue 3, 2022 300 $aTitle from publisher's bibliographic system (viewed on 14 Nov 2025). 311 08$a9789815011319 311 08$a9815011316 327 $tFrontmatter -- $tFOREWORD -- $tEXECUTIVE SUMMARY -- $tIntroduction -- $tMALAYSIA?S COVID-19 EXPERIENCE -- $tOVERCOMING THE INFODEMIC WITH A COMBINATION OF COMMUNICATION APPROACHES -- $tMALAYSIA?S COMMUNICATIONS ECOSYSTEM FOR COVID-19 -- $tTHE POLITICS OF MALAYSIA?S COVID-19 COMMUNICATION STRATEGY -- $tPOLITICAL SPILLOVER ON COVID-19 MANAGEMENT -- $tANALYSING MALAYSIA?S PANDEMIC COMMUNICATION CONTENT -- $tGRASSROOTS COVID-19 COMMUNICATION -- $tTHE FUTURE OF COVID-19 COMMUNICATION 330 $aMalaysia was initially lauded for its ability to combat the first few waves of COVID-19 but infection spikes since the Sabah state elections in September 2020 and subsequent exponential increases in both infections and deaths in 2021 left the nation reeling. Nationwide vaccination is seen as the only way out of the pandemic. Malaysia's COVID-19 communication strategy was hampered by political machinations and myriad changes in government. The need to shore up favour among the electorate resulted in inconsistent messaging and regular U-turns whenever there was public outrage at arbitrary restrictions. This resulted in confusion on the ground, preventing successful COVID-19 management and containment. Under the current regime, claims to more accessible data have been disputed and doubts have surfaced over data transparency and accuracy. There is an urgent need to ensure convincingly reliable information, as well as to use more engaging messaging on more suitable media. A holistic and effective COVID-19 communication strategy should adopt principles from several communication approaches, resulting in messages that are clear, simple and accessible as well as consistent and credible. Audiences should be segmented so that messages can be better tailored to their needs, with adequate information on the necessary steps to prevent infection and spread. Fake news, misinformation, and disinformation should be constantly tackled and debunked. The Gerai OA and OA Lindungi Komuniti Facebook pages are outstanding examples of grassroots information dissemination channels that effectively provide fact-checked, coherent and accessible information to local communities in languages and on media best-suited to their audiences. 410 0$aTrends in Southeast Asia ;$vissue 3, 2022. 606 $aCOVID-19 Pandemic, 2020-2023$zMalaysia 606 $aCommunication in public health 615 0$aCOVID-19 Pandemic, 2020-2023 615 0$aCommunication in public health. 676 $a362.1962414 700 $aSerina Rahman$01594005 801 0$bUkCbUP 801 1$bUkCbUP 906 $aBOOK 912 $a9910965492303321 996 $aCommunicating COVID-19 Effectively in Malaysia$94480969 997 $aUNINA