LEADER 03520nam 22005894a 450 001 9910965442103321 005 20200520144314.0 010 $a0-8135-5786-0 010 $a0-8135-3642-1 035 $a(CKB)1000000000031413 035 $a(OCoLC)70753101 035 $a(CaPaEBR)ebrary10075374 035 $a(SSID)ssj0000217485 035 $a(PQKBManifestationID)11190073 035 $a(PQKBTitleCode)TC0000217485 035 $a(PQKBWorkID)10203768 035 $a(PQKB)10248157 035 $a(MiAaPQ)EBC3032122 035 $a(Au-PeEL)EBL3032122 035 $a(CaPaEBR)ebr10075374 035 $a(OCoLC)56835061 035 $a(BIP)43003945 035 $a(BIP)9087787 035 $a(EXLCZ)991000000000031413 100 $a20031010d2004 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aPain and profits $ethe history of the headache and its remedies in America /$fJan R. McTavish 205 $a1st ed. 210 $aNew Brunswick, N.J. $cRutgers University Press$dc2004 215 $a1 online resource (vii, 239 pages) $cillustrations 300 $aBibliographic Level Mode of Issuance: Monograph 311 0 $a0-8135-3440-2 320 $aIncludes bibliographical references (p. 175-232) and index. 327 $aThe headache and its treatment in the nineteenth century -- Free choice and free enterprise in nineteenth century American drug supply -- Doctors and the drug trade -- The remarkable synthetic drugs -- Druggists, doctors and the law -- The Bayer Company: drugs as big business -- Did the headache finally meet its match? -- The headache in the twentieth century. 330 $a"Pain and Profits" tells the story of how a common ailment--the headache--became the center of a multibillion dollar pharmaceutical industry in the United States. Despite the increasing authority of the medical profession in the twentieth century, treatment of this condition has remained largely in the hands of the public. Using the headache as a case study, and advertising as a significant source of information, Jan McTavish traces the beginnings of the modern over-the-counter industry.The American pharmaceutical industry developed from nineteenth-century suppliers of plant-derived drugs for both professional and home care. Two branches of the industry evolved over time--the ethical branch, which sold products only with prescriptions, and the nostrum branch, which was noted for its energetic marketing techniques. At the end of the century, they were joined by German companies that combined a strong commitment to science with aggressive salesmanship. Since German drugs were both highly effective in treating headaches and commonly available, sufferers wanting quick relief could easily obtain them. The result was a new kind of "legitimate" pharmaceutical industry that targeted consumers directly.Historians of medicine as well as more general readers interested in the history of the headache will enjoy this fascinating account of the creation of the modern pharmaceutical industry. 606 $aHeadache 606 $aHeadache$xTreatment$xHistory 615 0$aHeadache. 615 0$aHeadache$xTreatment$xHistory. 676 $a616.8/49106 700 $aMcTavish$b Janice Rae$01869949 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910965442103321 996 $aPain and profits$94478242 997 $aUNINA