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010   $a1-280-36995-7
010   $a9786610369959
010   $a1-4129-3264-5
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100   $a20020408d2002      uy         0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 00$aPublic information campaigns & opinion research $ea handbook for the student & practitioner /$fedited by Hans-Dieter Klingemann and Andrea Roemmele
205   $a1st ed.
210   $aLondon ;$aThousands Oaks $cSAGE$d2002
210  1$aLondon ;$aThousands Oaks :$cSAGE,$d2002.
215   $a1 online resource (xiv, 193 pages) $ccharts
311 0 $a0-7619-6432-0 
311 0 $a0-7619-6431-2 
320   $aIncludes bibliographical references and index.
327   $a""Cover""; ""Contents""; ""List of Contributors""; ""List of Figures""; ""List of Tables""; ""Foreword""; ""Campaigns and Surveys: An Introduction""; ""Part I: Communicating the message: theoretical approaches""; ""Chapter 1 - Information and Communication Campaigns: Linking Theory to Practice""; ""Chapter 2 - Modelling and Evaluating Public Relations Campaigns""; ""Chapter 3 - Towards a Theory of Campaigns: The Role of Opinion Leaders""; ""Part II: Planning and implementing national campaigns""
327   $a""Chapter 4 - The Importance of Research in Planning and Developing Communications Campaigns: The UK Government Home Office Smoke Alarms Campaign"" ""Chapter 5 - Planning and Implementing a National campaign: Two Campaigns by the National Farmers Union""; ""Chapter 6 - Public Opinion Information and Campaign Strategies: An American Case Study""; ""Part III: Planning and implementing international campaigns""; ""Chapter 7 - Communicating 'Europe': Implications for Multi-Level Governance in the European Union""
327   $a""Chapter 8 - Campaign Practices and Survey Use in the European Commission: The Eurobarometer Survey"" ""Chapter 9 - The Role of Survey Research in International Campaigns: What Can be Learnt From Case Studies?""; ""Part IV: Assessment of Effects""; ""Chapter 10 - Effective Campaign Assessment: How to Learn From Your Failures""; ""Chapter 11 - Using Survey Research to Determine the Effects of a Campaign""; ""Chapter 12 - Using Market Research Techniques to Determine Campaign Effects""; ""Conclusion""; ""Chapter 13 - Using Survey Research i Campaigns: A Summary and Checklist for the Student and Campaign Practitioner"" ""Index""
330 8 $aBased upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools.
517 3 $aPublic information campaigns and opinion research
606   $aAdvertising, Political
606   $aPolitical campaigns
606   $aPublic opinion polls
606   $aCommunication in politics
606   $aAdvocacy advertising
606   $aAdvertising campaigns
615  0$aAdvertising, Political.
615  0$aPolitical campaigns.
615  0$aPublic opinion polls.
615  0$aCommunication in politics.
615  0$aAdvocacy advertising.
615  0$aAdvertising campaigns.
676   $a659.1/932
701   $aKlingemann$b Hans-Dieter$0254417
701   $aRo?mmele$b Andrea$f1967-$0483610
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910965421803321
996   $aPublic information campaigns & opinion research$94534298
997   $aUNINA