LEADER 02934nam 22004933 450 001 9910965323203321 005 20210901203137.0 010 $a9789386602671 010 $a9386602679 035 $a(CKB)4970000000140062 035 $a(MiAaPQ)EBC5770067 035 $a(Au-PeEL)EBL5770067 035 $a(OCoLC)1101043019 035 $a(BIP)070274624 035 $a(Exl-AI)5770067 035 $a(EXLCZ)994970000000140062 100 $a20210901d2017 uy 0 101 0 $amar 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aBhartiya Madhyam Vyavsaye 205 $a4th ed. 210 1$aNew Delhi :$cSAGE Publications,$d2017. 210 4$dİ2016. 215 $a1 online resource (474 pages) 311 08$a9789351507215 311 08$a9351507211 327 $aCover -- Contents -- List of Tables and Figures -- Spacial Notes -- Preface -- Manogat -- Acknowledgements -- Special Thanks -- Chapter 1 -- Chapter 2 -- Chapter 3 -- Chapter 4 -- Chapter 5 -- Chapter 6 -- Chapter 7 -- Chapter 8 -- References -- About the Author. 330 8 $aThe Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in India-print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valuations, case studies, trends (Indian and global) and a clear sense of how the business operates. This book is a must-read for media professionals, students and for those planning to invest in the Indian media and entertainment business. The outstanding feature of the fourth edition is a new chapter on digital media-arguably, the first ever look at digital media from a comprehensive business perspective. This looks at everything from history to business dynamics and the major issues digital media faces in India. This edition tackles regulation with more detail than any of the previous ones. There is one large case study on the quality of regulation in India and several caselets such as the ones on copyright law, defamation law and how it works for social media. This edition also contains more caselets than the previous editions. There are caselets on the changes in readership methodology, on the trouble with news broadcasting and on the rising power of Hindi newspapers and the impact of digital on both print and TV among others. 606 $aIndian mass media$7Generated by AI 606 $aMedia enterprises$7Generated by AI 615 0$aIndian mass media 615 0$aMedia enterprises 700 $aKohli-Khandekar$b Vanita$01472919 702 $aLtd$b Sage Publications Pvt$4oth 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910965323203321 996 $aBhartiya Madhyam Vyavsaye$94336075 997 $aUNINA