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100   $a20070711d2007      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe secret language of leadership $ehow leaders inspire action through narrative /$fStephen Denning
205   $a1st ed.
210   $aSan Francisco $cJossey-Bass$dc2007
215   $a1 online resource (305 p.)
225 1 $aJ-B US non-Franchise Leadership ;$vv.40
300   $aDescription based upon print version of record.
311 08$a9780787987893 
311 08$a0787987891 
320   $aIncludes bibliographical references (p. 245-263) and index.
327   $aWhat is transformational leadership? -- Introduction: Ten mistakes transformational leaders make -- The secret language of leadership -- The language of leadership: key enablers -- Articulating a clear, inspiring goal -- The leader's own story: committing to the goal -- Mastering the audience's story -- Cultivating narrative intelligence -- Telling truthful stories -- Leadership presence: the body language of leadership -- The language of leadership: key steps -- Getting people's attention -- Stimulating desire -- Reinforcing with reason -- Continuing the conversation -- Epilogue.
330   $aThe book introduces the concept of narrative intelligence-an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book's lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents-anyone who is setting out to the change the world.
410  0$aJ-B US non-Franchise Leadership
606   $aLeadership
606   $aCommunication in organizations
606   $aStorytelling
615  0$aLeadership.
615  0$aCommunication in organizations.
615  0$aStorytelling.
676   $a658.4/5
700   $aDenning$b Stephen$0853263
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910965234903321
996   $aThe secret language of leadership$94366073
997   $aUNINA