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100   $a20110822d2008      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aIndia as destination for Western retailers $eopportunities, challenges and strategic decisions /$fJanine Ro?sslger
205   $a1st ed.
210   $aHamburg $cDiplom.de$d2008
215   $a1 online resource (110 p.)
300   $aTitle from cover.
311 08$a9783836668453 
311 08$a3836668459 
320   $aIncludes bibliographical references.
327   $aIndia as Destination for Western retailers Opportunities, Challenges and Strategic Decisions; Table of contents; List of tables; List of abbreviations; 1 Introduction; 2 Opportunities of the Indian retail market; 3 Challenges of the Indian retail market; 4 Strategic decisions; 5 Recommendations; References
330   $aIn 2010 the Indian market is estimated to be as big as the European Union. The latest Global Retail Development Index ranks India as the top destination for Western retailers even before rising stars like China or Russia. The purchasing power is rising in India. Hence, the Indian market has huge potential for foreign investment. The Indian market is a market multi-national companies should not miss because of its future importance.But India is also a country with a very unique and complex culture. Indianizing a retail company's assortment and strategy is key to succeed in India. Knowledge 
606   $aRetail trade$zIndia
606   $aInternational business enterprises
606   $aEast and West
607   $aIndia$xCommerce
615  0$aRetail trade
615  0$aInternational business enterprises.
615  0$aEast and West.
676   $a915.4/04/2
700   $aRo?ssiger$b Janine$01810812
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910964957303321
996   $aIndia as destination for Western retailers$94362329
997   $aUNINA