LEADER 03096nam 22004453 450 001 9910964942203321 005 20240129120548.0 010 $a9789280533408 010 $a9280533401 035 $a(CKB)28550544600041 035 $a(MiAaPQ)EBC31088645 035 $a(Au-PeEL)EBL31088645 035 $a(Exl-AI)31088645 035 $a(OCoLC)1406806714 035 $a(EXLCZ)9928550544600041 100 $a20240129d2021 uy 0 101 0 $ajpn 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$a?????????? 205 $a1st ed. 210 1$aGeneva :$cWorld Intellectual Property Organization,$d2021. 210 4$dİ2021. 215 $a1 online resource (76 pages) 327 $aAcknowledgements -- Acronyms -- Introduction -- The scope of this guide -- What is ?intellectual property?? -- IP generating startup vs. IP consuming startup -- Understanding the technology readiness level (TRL) -- Business model vs. business plan -- Protecting your innovation -- Obtaining patent rights -- Ensuring trade secrets are protected -- Copyright protection -- Distinguishing your product in the market -- Obtaining a trademark right -- Domain names -- Obtaining a design right -- Going international -- Filing for patent rights in other countries -- Filing for industrial design rights in other countries -- Obtaining copyright protection in other countries -- Other strategic ways to exploit IP -- Licensing -- Assignment -- Access to finance -- Increase the value of the startup -- Attract partners and collaborators -- Managing risks -- Clarify ownership and usage rights -- Prevent litigation -- Avoid wasting time and resources $7Generated by AI. 330 $aThis publication serves as a comprehensive guide for small and medium-sized enterprises (SMEs) on managing intellectual property (IP). Produced by the World Intellectual Property Organization (WIPO), it covers various aspects of IP, including trademarks, patents, copyrights, industrial designs, and franchising. The guide aims to help enterprises integrate IP strategies into their business models, enhancing competitiveness, innovation, and market positioning. It emphasizes the importance of protecting innovations, managing risks, and utilizing IP systems effectively. The content is tailored for startups and SMEs looking to leverage IP for growth and protection in both domestic and international markets. This resource is particularly beneficial for technology-based startups and those with innovative marketing strategies.$7Generated by AI. 606 $aIntellectual property$7Generated by AI 606 $aSmall business$7Generated by AI 615 0$aIntellectual property 615 0$aSmall business 700 $aProperty$b World Intellectual$01740328 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910964942203321 996 $a??????????$94346318 997 $aUNINA