LEADER 04542nam 22004693 450 001 9910964836903321 005 20230427080247.0 010 $a9789275724576$b(electronic bk.) 010 $z9789275724569 035 $a(MiAaPQ)EBC30500469 035 $a(Au-PeEL)EBL30500469 035 $a(CKB)26511759000041 035 $a(Exl-AI)30500469 035 $a(OCoLC)1377817390 035 $a(Perlego)3948493 035 $a(EXLCZ)9926511759000041 100 $a20230427d2021 uy 0 101 0 $apor 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCampanhas de Segurança No Trânsito Nos Meios de Comunicação de Massa $eUm Conjunto de Ferramentas 205 $a1st ed. 210 1$aBethesda :$cPan American Health Organization (PAHO),$d2021. 210 4$d©2021. 215 $a1 online resource (88 pages) 311 08$aPrint version: Organization, Pan American Health Campanhas de Segurança No Trânsito Nos Meios de Comunicação de Massa Bethesda : Pan American Health Organization (PAHO),c2021 9789275724569 327 $aIntro -- AGRADECIMENTOS -- PREFÁCIO -- INTRODUÇÃO -- dez passos PARA EXECUTAR UMA CAMPANHA DE SEGURANÇA NO TRÂNSITO NOS MEIOS DE COMUNICAÇÃO DE MASSA -- CONCLUSÃO -- REFERÊNCIAS -- bibliography -- PLANEJAMENTO DO PROJETO -- REVISÃO DOCUMENTAL -- DEFINIÇÃO DE UMA ESTRATÉGIA CENTRAL -- PESQUISA FORMATIVA -- DEFINIÇÃO DAS MENSAGENS E PRODUÇÃO DO MATERIAL DA CAMPANHA -- CONCEITO E TESTAGEM PRÉVIA -- Preparação do material -- ESTRATÉGIA DE DISTRIBUIÇÃO E PLANO DE MÍDIA -- LANÇAMENTO, IMPLEMENTAÇÃO E MONITORAMENTO DA CAMPANHA -- AVALIAÇÃO -- PAHOMTS0000002B -- PAHOMTS0000003B -- PAHOMTS0000005B -- PAHOMTS0000005E -- PAHOMTS0000006B -- PAHOMTS0000006E -- PAHOMTS0000007B -- PAHOMTS0000007E -- PAHOMTS0000008B -- PAHOMTS0000008E -- PAHOMTS0000009B -- PAHOMTS0000009E -- PAHOMTS0000010B -- PAHOMTS0000010E -- PAHOMTS0000011B -- PAHOMTS0000011E -- PAHOMTS0000012B -- PAHOMTS0000012E -- PAHOMTS0000013B -- PAHOMTS0000013E -- PAHOMTS0000014B -- PAHOMTS0000014E -- PAHOMTS0000015B -- PAHOMTS0000015E -- PAHOMTS0000016B -- PAHOMTS0000016E -- PAHOMTS0000017B -- PAHOMTS0000017E -- PAHOMTS0000018B -- PAHOMTS0000018E -- PAHOMTS0000019B -- PAHOMTS0000019E -- PAHOMTS0000020B -- PAHOMTS0000026B -- PAHOMTS0000020E -- PAHOMTS0000021B -- PAHOMTS0000021E -- PAHOMTS0000022B -- PAHOMTS0000022E -- PAHOMTS0000023B -- PAHOMTS0000023E -- PAHOMTS0000024B -- PAHOMTS0000024E -- PAHOMTS0000025B -- PAHOMTS0000025E -- _GoBack -- PAHOMTS0000026E -- PAHOMTS0000027B -- PAHOMTS0000027E -- PAHOMTS0000028B -- PAHOMTS0000028E -- PAHOMTS0000029B -- PAHOMTS0000029E -- PAHOMTS0000030B -- PAHOMTS0000030E -- PAHOMTS0000031B -- PAHOMTS0000031E -- PAHOMTS0000032B -- PAHOMTS0000032E -- PAHOMTS0000033B -- PAHOMTS0000033E -- PAHOMTS0000034B -- PAHOMTS0000034E -- PAHOMTS0000035B -- PAHOMTS0000035E -- PAHOMTS0000036B -- PAHOMTS0000036E -- PAHOMTS0000037B -- PAHOMTS0000037E -- PAHOMTS0000038B. 327 $aPAHOMTS0000039E -- PAHOMTS0000040B -- PAHOMTS0000040E -- PAHOMTS0000041B -- PAHOMTS0000041E -- PAHOMTS0000042B -- PAHOMTS0000042E -- PAHOMTS0000043B -- PAHOMTS0000043E -- PAHOMTS0000044B -- PAHOMTS0000044E -- PAHOMTS0000045B -- PAHOMTS0000045E -- PAHOMTS0000046B -- PAHOMTS0000046E. 330 $aThis book serves as a toolkit for executing road safety campaigns through mass media, specifically tailored for low and middle-income countries. It was originally created by the World Health Organization and adapted by the Pan American Health Organization. The toolkit provides a comprehensive guide to planning, implementing, and evaluating campaigns aimed at reducing road traffic fatalities and injuries. It emphasizes the importance of strategic messaging, media planning, and community engagement. The publication aims to support public health officials, communication professionals, and policymakers in designing effective road safety initiatives. The intended audience includes professionals involved in public safety, health communication, and policy development.$7Generated by AI. 606 $aTraffic safety$7Generated by AI 606 $aMass media$7Generated by AI 615 0$aTraffic safety 615 0$aMass media 700 $aOrganization$b Pan American Health$01594660 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910964836903321 996 $aCampanhas de Segurança No Trânsito Nos Meios de Comunicação de Massa$94346586 997 $aUNINA