LEADER 02963nam 2200517 a 450 001 9910964541003321 005 20251117074521.0 035 $a(CKB)2470000000000750 035 $a(SSID)ssj0000456939 035 $a(PQKBManifestationID)11316596 035 $a(PQKBTitleCode)TC0000456939 035 $a(PQKBWorkID)10410345 035 $a(PQKB)10277097 035 $a(MiAaPQ)EBC3420419 035 $a(Au-PeEL)EBL3420419 035 $a(CaPaEBR)ebr10310919 035 $a(OCoLC)647823041 035 $a(BIP)18780947 035 $a(EXLCZ)992470000000000750 100 $a20080502d2008 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aWeb style guide $ebasic design principles for creating Web sites /$fPatrick J. Lynch, Sarah Horton 205 $a3rd ed. 210 $aNew Haven [Conn.] $cYale University Press$dc2008 215 $axiii, 338 p. $cill. (chiefly col.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a0-300-13737-0 320 $aIncludes bibliographical references (p. 317-326) and index. 327 $aIntro -- Contents -- Foreword -- Preface to the Third Edition -- 1 Process -- 2 Universal Usability -- 3 Information Architecture -- 4 Interface Design -- 5 Site Structure -- 6 Page Structure -- 7 Page Design -- 8 Typography -- 9 Editorial Style -- 10 Forms and Applications -- 11 Graphics -- 12 Multimedia -- Abbreviations -- References -- Illustration Credits -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Y -- Z. 330 $aConsistently praised in earlier editions as the best volume on classic elements of web site design, Web Style Guide , now in its Third Edition, continues its tradition of emphasis on fundamentals. Focusing on the needs of web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and how they apply in web design projects in which information design, interface design, and efficient search and navigation are of primary concern. New in this edition: --a full chapter devoted to Universal Usability --guidelines and techniques for creating universally usable designs --a full chapter on Information Architecture and how best to promote its robust development --information on Search Engine Optimization and the designs that improve it --techniques for using Cascading Style Sheets for layouts and typographic design --185 illustrations, all in full color 606 $aWeb sites$xDesign 615 0$aWeb sites$xDesign. 676 $a006.7 700 $aLynch$b Patrick J.$f1953-$01866688 701 $aHorton$b Sarah$f1962-$0738937 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910964541003321 996 $aWeb style guide$94474106 997 $aUNINA