LEADER 03565oam 2200649I 450 001 9910964368703321 005 20251116192636.0 010 $a1-136-73016-8 010 $a1-315-02443-8 010 $a0-415-95132-1 010 $a1-136-73009-5 024 7 $a10.4324/9781315024431 035 $a(CKB)2550000001117472 035 $a(DLC)2005001983 035 $a(StDuBDS)AH25603896 035 $a(MiAaPQ)EBC1395421 035 $a(Au-PeEL)EBL1395421 035 $a(CaPaEBR)ebr10764280 035 $a(CaONFJC)MIL517910 035 $a(OCoLC)870590407 035 $a(OCoLC)858861135 035 $a(FINmELB)ELB135767 035 $a(BIP)63392895 035 $a(BIP)11011460 035 $a(EXLCZ)992550000001117472 100 $a20180706d2005 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aSchool commercialism $efrom democratic ideal to market commodity /$fAlex Molnar 205 $a1st ed. 210 1$aNew York :$cRoutledge,$d2005. 215 $a1 online resource (ix, 177 p.) 225 1 $aPositions : education, politics, and culture 311 08$a0-415-95131-3 311 08$a1-299-86659-X 320 $aIncludes bibliographical references and index. 327 $aEvery child a consumer -- The sky's the limit: trends in schoolhouse marketing since 1990 -- Eat, drink, and be diabetic: using schools to promote illness -- Controlling the masses vs. liberating them: Edward Bernays and John Dewey considered -- Whittle or virtually nothing: the emergence of Edison schools and knowledge universe -- Futures trading: buying and selling education in the global marketplace. 330 $aPizza Hut's Book It! program rewards students with pizza for meeting their reading goals. Toys R Us paid a Kansas school five dollars for each student who took its toy survey. Cisco Systems donated internet access to a California elementary school, asking in return for the school choir to sing the company's praises while wearing Cisco t-shirts. Kids today face a barrage of corporate messages in the classroom. In School Commercialism , education expert Alex Molnar traces marketing in American schools over the last twenty-five years, raising serious questions about the role of private corporations in public education. Since the 1990s, Molnar argues, commercial activities have shaped the structure of the school day, influenced the curriculum, and determined whether children have access to computers and other technologies. He argues convincingly against advertisers' assertion that their contributions are a win-win proposition for cash-strapped schools and image-conscious companies. From the marketing of unhealthy foods to privatizing reforms such as the Edison Schools and Knowledge Universe, School Commercialism tracks trends that are more pervasive than many parents realize and shows how we might recapture schools to better serve the public interest. 410 0$aPositions (RoutledgeFalmer (Firm)) 606 $aCommercialism in schools$zUnited States 606 $aBusiness and education$zUnited States 606 $aEducation$zUnited States$xMarketing 615 0$aCommercialism in schools 615 0$aBusiness and education 615 0$aEducation$xMarketing. 676 $a371.19/5 700 $aMolnar$b Alex$01667714 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910964368703321 996 $aSchool commercialism$94474273 997 $aUNINA