LEADER 05472nam 2200637Ia 450 001 9910964105503321 005 20241107093427.0 010 $a1-283-37913-9 010 $a9786613379139 010 $a1-57387-974-6 035 $a(CKB)2550000000088228 035 $a(OCoLC)610149194 035 $a(CaPaEBR)ebrary10521940 035 $a(SSID)ssj0000644685 035 $a(PQKBManifestationID)11408330 035 $a(PQKBTitleCode)TC0000644685 035 $a(PQKBWorkID)10679903 035 $a(PQKB)11235657 035 $a(MiAaPQ)EBC3316156 035 $a(Au-PeEL)EBL3316156 035 $a(CaPaEBR)ebr10521940 035 $a(CaONFJC)MIL337913 035 $a(OCoLC)923179731 035 $a(ODN)ODN0000982000 035 $a(EXLCZ)992550000000088228 100 $a20030121d2003 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe accidental webmaster /$fJulie M. Still 205 $a1st ed. 210 $aMedford, N.J. $cInformation Today$dc2003 215 $a1 online resource (209 p.) 225 0 $aThe Accidental Library. 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a1-57387-164-8 320 $aIncludes bibliographical references (p. 175-[182]) and index. 327 $aCover -- Title Page -- Contents -- Acknowledgments -- Preface -- Part I: Basic Concepts -- Chapter 1: Becoming an Accidental Webmaster -- The Nature of Nonprofits and Small Businesses -- Do You Really Want to Do This? -- Recommended Reading -- Chapter 2: First Things First: Setting Policies -- Interpersonal Factors -- Web Mission Statement -- Specific Policy Issues -- Personal Policy Issues -- Recommended Reading -- Chapter 3: Hosting and Naming Your Web Site -- Your Work Space -- Working with an ISP -- Free Sites -- Local Affiliate on a National Site -- Buying a Domain Name -- Special Concerns of the Accidental Webmaster -- Chapter 4: Design Issues -- The Home Page -- Secondary and Subsequent Pages -- Logos and Graphics -- Background Images -- Photographs -- Printable Versions -- Coding Issues -- File Names and Organization -- To Advertise or Not to Advertise -- Terminology -- Accessibility Issues -- A Word About Editors -- Testing -- Recommended Reading -- Chapter 5: What to Say: Content -- Language Issues -- Planning the Site -- Creating Content -- Consistent Updates -- Other Content Issues -- Licensing Content -- Databases and Database Design -- Recommended Reading -- Chapter 6: Creating Community -- Creating Community via E-Mail -- E-Mail Discussion Lists -- Administrative Issues -- Creating Community via Bulletin Boards -- Creating Community via Chat Rooms -- Creating Community via the Web -- Recommended Reading -- Chapter 7: Marketing and Feedback -- Promoting the Site -- Tracking Users -- Making Friends -- Ego Surfing -- Recommended Reading -- Chapter 8: Show Me the Money, or Fundraising on the Web -- Using Your Web Site to Raise Money -- Using Other Web Sites to Raise Money -- Recommended Reading -- Chapter 9: Toeing the Line: Legalities and Liability -- Copyright -- Privacy and Disclaimers -- Recommended Reading. 327 $aChapter 10: Keeping Up -- Recommended Reading -- Chapter 11: Care and Feeding of the Accidental Webmaster -- Recommended Reading -- Part II: Specific Types of Sites -- Chapter 12: Advocacy Sites -- Recommended Reading -- Chapter 13: Politics and Other Deceits -- Recommended Reading -- Chapter 14: Churches and Religious Groups -- Recommended Reading -- Chapter 15: Cultural Institutions -- Recommended Reading -- Chapter 16: Family Group Sites -- Genealogy -- How to Present the Data -- Family Reunions -- Recommended Reading -- Chapter 17: Fan Sites -- Recommended Reading -- Chapter 18: Professional Offices -- Where You Are -- Who You Are -- Services Available -- Fees -- Hours and Appointments -- Forms -- Secure Services -- E-Mail Policy -- Special Considerations -- Recommended Reading -- Chapter 19: School and Children-Oriented Sites -- Chapter 20: Small Business and E-Commerce -- Bricks and Clicks -- E-Commerce -- Design Issues -- Recommended Reading -- Bibliography -- Web Resources -- About the Author -- Index. 330 $aHere is a lifeline for the individual who has not been trained as a Webmaster, but who? whether by choice or under duress?has become one nonetheless. While most Webmastering books focus on programming and related technical issues, The Accidental Webmaster helps readers deal with the full range of challenges they face on the job. Author, librarian, and accidental Webmaster Julie Still offers advice on getting started, setting policies, working with ISPs, designing home pages, selecting content, drawing site traffic, gaining user feedback, fundraising, avoiding copyright problems, and much more. A must-read for all accidental Webmasters, as well as for directors and managers of businesses, libraries, community groups, and other organizations that want to build and maintain a successful Web site on a volunteer or part-time basis. 606 $aWeb sites$xDesign 606 $aWebmasters 615 0$aWeb sites$xDesign. 615 0$aWebmasters. 676 $a005.7/2 686 $aBUS012000$2bisacsh 700 $aStill$b Julie$0898364 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910964105503321 996 $aThe accidental webmaster$94380243 997 $aUNINA