LEADER 05169oam 2200589I 450 001 9910963873003321 005 20190826145055.0 010 $a9789004359574 010 $a9004359575 024 7 $a10.1163/9789004359574 035 $a(CKB)4100000001725969 035 $a(MiAaPQ)EBC5331613 035 $a##2017058306 035 $a(nllekb)BRILL9789004359574 035 $a(nllekb) 2017058306 035 $a(EXLCZ)994100000001725969 100 $a20171205d2018 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aStrategies of adaptation in tourist communication $elinguistic insights /$f[edited] by Gudrun Held 210 1$aLeiden ;$aBoston :$cBrill,$d[2018] 215 $a1 online resource (vi, 323 pages) 225 0 $aUtrecht studies in language and communication ;$v31 300 $aIncludes index. 311 08$a9789004359567 311 08$a9004359567 327 $tFront Matter -- $tCopyright page -- $tWhat Do Language Use and ?The Tourist Gaze? Have in Common? Introducing Studies on Adaptation Strategies in Tourist Communication /$rGudrun Held -- $tTextual Practices -- $tArgumentative Strategies in Tourism Advertisements Promoting subjectTurkey ? TurkishTurkey: How to Adapt to an International Audience /$rManfred Kienpointner -- $tHow Language Sets Imagination in Motion: A Phenomenological Approach to the Reading of Promotional Texts in the Tourist Industry /$rSonja Kolberg , Sascha Demarmels and Ursina Kellerhals -- $tNational Attributes Viewed through Tourism Discourse: The Case of subjectSloveniaSlovenia /$rVesna Mikoli? -- $tI NeedsubjectSpain ? SpanishSpain ? New Ways of Representing the Tourist Experience /$rUta Helfrich -- $tSustainable Tourism: A New Rhetoric in the Language of Tourism /$rDonella Antelmi -- $tTourist Interactions -- $tThe Local Language of Tourism in International Tourist Information Encounters: Adapting the What and the How /$rAdam Wilson -- $tAsymmetries and Adaptation in Guided Tours with subjectGerman ? Germany ? Austria ? SwitzerlandGerman as a Foreign Language /$rMarcella Costa and Miriam Ravetto -- $tGenres -- $tThe Generic Identity of Travel Guides: Ethos, Instruction, and Grammatical Metaphors /$rFrancesca Santulli -- $tStrategies of Adaptation in the Translation of subjectGerman ? Germany ? Austria ? SwitzerlandGerman and subjectItaly ? ItalianItalian Travel Guides /$rTania Baumann -- $tThe Expression of Authorial Sensory Perception in Journalistic Travelogues: Narrative and Evidential Aspects /$rMartina Temmerman -- $tsubjectMedia (print-media, AV-media, New Media, Social Media)Media -- $tSonnenklar.tv: Advertising Travels via subjectTeleshoppingTeleshopping ? A Linguistic and Multimodal Analysis /$rSabine Wahl -- $tAuthenticity and the Construction and Perception of Identity in Tourism Apps /$rOlga Denti -- $tTripadvisor and Tourism: The Linguistic Behaviour of Consumers in the Tourism Industry 2.0 /$rMaria Rosaria Compagnone and Giuliana Fiorentino -- $tMuseums Popularising Art on the Web: Lexical and Cluster Representations of subjectItaly ? ItalianItaly and subjectSouth AfricaSouth Africa /$rChristina Samson. 330 $aThe papers in this volume study the relationship between language use and the concept of the ?tourist gaze? through a range of communicative practices from different cultures and languages. From a pragmatic perspective, the authors investigate how language constantly adapts to contextual constraints which affect tourism discourse as a strategic meaning-making process that turns insignificant places into desirable tourist destinations. The case studies draw on both, in situ interactions with visitors, such as guided tours and counter information, old and new mediatized genres, id est guide books, travelogues, print advertising as well as TV-commercials, service web-sites and apps. Despite the diversity of data, one of the common findings in the volume is that staging the sensory ?lived? tourist experience is the lynchpin of all communicative practices. Hence, the use of tourism language reveals itself as the mirror of how ?people on the move? continuously enact as ?tourists? and ?places? are constructed as must-see ?sights?. 410 0$aUtrecht Studies in Language and Communication$v31. 606 $aIntercultural communication$xCase studies 606 $aTourism$xLanguage 606 $aTourism$xSocial aspects 606 $aDiscourse analysis$xSocial aspects 606 $aCommunication models 606 $aLanguage and culture 615 0$aIntercultural communication$xCase studies. 615 0$aTourism$xLanguage. 615 0$aTourism$xSocial aspects. 615 0$aDiscourse analysis$xSocial aspects. 615 0$aCommunication models. 615 0$aLanguage and culture. 676 $a910/.014 701 $aHeld$b Gudrun$0216525 801 0$bNL-LeKB 801 1$bNL-LeKB 906 $aBOOK 912 $a9910963873003321 996 $aStrategies of adaptation in tourist communication$94323152 997 $aUNINA