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035   $a(CaPaEBR)ebr10162931
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100   $a20180706d2004      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aBrands $ethe logos of the global economy /$felia Lury
205   $a1st ed.
210  1$aLondon ;$aNew York :$cRoutledge,$d2004.
215   $a1 online resource (180 p.)
225 1 $aInternational library of sociology
300   $aDescription based upon print version of record.
311 08$a9780415251822 
311 08$a0415251826 
311 08$a9780415251839 
311 08$a0415251834 
320   $aIncludes bibliographical references (p. [177]-190) and index.
327   $aBook Cover; Half-title; Title; Copyright; Contents; Acknowledgements; 1: Just do what?; 2: Marketing as a performative discipline and the emergence of the brand; 3: The interface of the brand; 4: Logos; 5: The brand as a property form of relationality; 6: Interactivity; 7: The objectivity of the brand; Notes; Bibliography; Index;
330   $aCelia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
410  0$aInternational library of sociology.
606   $aBrand name products
606   $aBusiness names
606   $aMarketing
606   $aGlobalization$xEconomic aspects
615  0$aBrand name products.
615  0$aBusiness names.
615  0$aMarketing.
615  0$aGlobalization$xEconomic aspects.
676   $a658.8/27
686   $a85.40$2bcl
700   $aLury$b Celia$0319326
801  0$bMiAaPQ
801  1$bMiAaPQ
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906   $aBOOK
912   $a9910963629003321
996   $aBrands$9802720
997   $aUNINA