LEADER 02559nam 2200445 450 001 9910830389703321 005 20220511171833.0 010 $a1-119-54234-0 010 $a1-119-54236-7 010 $a1-119-54235-9 035 $a(CKB)4100000010754982 035 $a(MiAaPQ)EBC6142658 035 $a(CaSebORM)9781119542339 035 $a(EXLCZ)994100000010754982 100 $a20200622d2020 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aLuxury retail and digital management $edeveloping customer experience in a digital world /$fMichel Chevalier, Michel Gutsatz 205 $aSecond edition. 210 1$aSolaris South Tower, Singapore :$cWiley,$d[2020] 210 4$dİ2020 215 $a1 online resource (xxiv, 359 pages) 311 $a1-119-54233-2 320 $aIncludes bibliographical references and index. 330 $a"Luxury Retail Management, Second Edition, sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalization and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands: they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing. Defining all the tools that are necessary to manage luxury stores -- from the analysis of location and design concept, to the selection, training, and motivation of the staff -- the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Luxury consumers are changing -- they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA?"--$cProvided by publisher. 606 $aLuxury goods industry$xManagement 615 0$aLuxury goods industry$xManagement. 676 $a658.8 700 $aChevalier$b Michel$0332585 702 $aGutsatz$b Michel 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910830389703321 996 $aLuxury retail and digital management$94050016 997 $aUNINA LEADER 03150nam 2200673Ia 450 001 9910963554003321 005 20200520144314.0 010 $a1-138-42454-4 010 $a1-280-32352-3 010 $a0-585-45318-7 035 $a(CKB)111087026884820 035 $a(EBL)166328 035 $a(OCoLC)252782993 035 $a(SSID)ssj0000297587 035 $a(PQKBManifestationID)11947374 035 $a(PQKBTitleCode)TC0000297587 035 $a(PQKBWorkID)10334048 035 $a(PQKB)10466243 035 $a(SSID)ssj0000163209 035 $a(PQKBManifestationID)11153567 035 $a(PQKBTitleCode)TC0000163209 035 $a(PQKBWorkID)10106676 035 $a(PQKB)11654433 035 $a(Au-PeEL)EBL166328 035 $a(CaPaEBR)ebr10060923 035 $a(CaONFJC)MIL32352 035 $a(MiAaPQ)EBC166328 035 $a(EXLCZ)99111087026884820 100 $a19901210d1991 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aGlobal change and challenge $egeography for the 1990s /$fedited by Robert Bennett and Robert Estall 205 $a1st ed. 210 $aLondon ;$aNew York $cRoutledge$d1991 215 $a1 online resource (275 p.) 300 $aDescription based upon print version of record. 311 08$a0-415-00143-9 311 08$a0-203-40143-3 320 $aIncludes bibliographical references and index. 327 $aCover; GLOBAL CHANGE AND CHALLENGE; Title Page; Copyright Page; Table of Contents; Plates; Figures; Tables; Contributors; INTRODUCTION; 1 RESOURCES AND THE ENVIRONMENT: SCARCITY AND SUSTAINABILITY; 2 ENVIRONMENTAL HAZARDS; 3 DESERTIFICATION AND ITS MANAGEMENT; 4 GLOBAL ECONOMIC CHANGE; 5 NATIONAL PERSPECTIVES ON GLOBAL ECONOMIC CHANGE; 6 NEW ROLES FOR OLD REGIONS; 7 CASE STUDIES OF ECONOMIC CHANGE IN ADVANCED REGIONS; 8 DEVELOPMENT AND THE THIRD WORLD; 9 NATIONAL PERSPECTIVES ON THIRD WORLD DEVELOPMENT; 10 DRAWING THE LINE BETWEEN TOWN AND COUNTRY 327 $a11 MANAGING URBAN CHANGE: THE CASE OF THE BRITISH INNER CITY 12 THE CHALLENGE OF INFORMATION TECHNOLOGY; Index 330 $aWe are now experiencing a period of unprecedented change; what amounts to a global revolution in our economy, society and awareness of the human impact on the environment. Global Change and Challenge examines some of the crucial issues facing society in the 1990's and how geography can contribute to their understanding and management. Using the broad theme of how societies adapt to change, the contributors seek to present a range of views on the `geography of change' in an accessible form for both school and university students. The general aim of the book is as much to encourage 606 $aGeography 606 $aEarth sciences 615 0$aGeography. 615 0$aEarth sciences. 676 $a910 701 $aBennett$b R. J$g(Robert John)$015488 701 $aEstall$b Robert C$033544 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910963554003321 996 $aGlobal change and challenge$94452835 997 $aUNINA