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135   $aur|n|---|||||
181   $ctxt
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200 10$aZig zag $ethe surprising path to greater creativity /$fKeith Sawyer
205   $a1st ed.
210   $aSan Francisco, Calif. $cJossey-Bass$d2013
215   $a1 online resource (288 p.)
300   $aDescription based upon print version of record.
311 08$a1-118-29770-9 
320   $aIncludes bibliographical references and index.
327   $aAsk: how the right questions lead to the most novel answers -- Learn: how to prepare your mind for constant creativity -- Look: how to be aware of the answers all around you -- Play: how to free your mind to imagine possible worlds -- Think: how to have way more ideas than you'll ever need -- Fuse: how to combine ideas in surprising new ways -- Choose: how to pick the best ideas and then make them even better -- Make: how getting your ideas out into the world drives creativity forward.
330   $a<b>A science-backed method to maximize creative potential in any sphere of life</b>  With the prevalence of computer technology and outsourcing, new jobs and fulfilling lives will rely heavily on creativity and innovation. Keith Sawyer draws from his expansive research of the creative journey, exceptional creators, creative abilities, and world-changing innovations to create an accessible, eight-step program to increasing anyone's creative potential. Sawyer reveals the surprising secrets of highly creative people (such as learning to ask better questions when faced with a problem), demonstrate
606   $aCreative ability
615  0$aCreative ability.
676   $a153.3/5
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