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200 1 $aCorporate finance$fDavide Canavesio [ a cura di ]
210   $aMilano [etc.]$cMcGraw-Hill Create$d2021
215   $aVI, 400 p.$cill.$d24 cm
300   $aIl testo è un florilegio tratto dal testo Principi di finanza aziendale di Brealey Myers del 2020
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100   $a20130912d1999      fy|         0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aRethinking marketing /$fedited by Douglas Brownlie ... [et al.]
205   $a1st ed.
210   $aLondon $cSAGE$d1999
210  1$aLondon :$cSage,$d1999.
215   $a1 online resource (xii, 273 p.) $cill
300   $aDescription based upon print version of record.
311 08$a9780803974906 
311 08$a0803974906 
311 08$a9780803974913 
311 08$a0803974914 
320   $aIncludes bibliographical references and index.
327   $apt. 1. Marketing philosophy -- pt. 2. Redefining markets -- pt. 3. Reframing consumers -- pt. 4. Marketing ethics -- pt. 5. The marketing profession -- pt. 6. Marketing pedagogy.
330 8 $aA unique and comprehensive reflection on marketing as a field of study, research and practice, this volume proposes new ways forward for the discipline and the profession.
606   $aMarketing
606   $aConsumer behavior
608   $aLibros electro?nicos.
615  0$aMarketing.
615  0$aConsumer behavior.
676   $a658.8
676   $a380.1
701   $aBrownlie$b Douglas T$0106923
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910962695303321
996   $aRethinking marketing$94336862
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