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200 10$aPeople, preferences & prices $esequencing the economic genome of the consumer mind /$fby Eugene Galanter, Howard Moskowitz, Matthias Silcher
205   $a1st ed.
210   $a[Saif Zone, Sharjah, United Arab Emirates] $cBentham Science Publishers Ltd.$d[2011]
215   $a1 online resource (302 p.)
300   $aDescription based upon print version of record.
311 08$a9781608056422 
311 08$a1608056422 
320   $aIncludes bibliographical references and index.
327   $apt. 1. The basic tools -- pt. 2. Setting the price and going shopping -- pt. 3. Feeling -- pt. 4. The intangibles : living & experiencing -- pt. 5. Buying, investing & protecting -- pt. 6. Systematics and the day after tomorrow.
330   $aThis book explores a variety of topics that fall in the realm of psychological and behavioral economics. It demonstrates to the reader how to perform straightforward experiments in order to understand how people think about the economic aspects of their daily lives. Behavioral economics is a 'hot new area' of economics and consumer psychology. This book provides a comprehensive guide on consumer research and the types of results required. These approaches are spreading further around the globe, thanks to the work of Dr. Howard Moskowitz, one of the authors of this book, and the incredible succ
517 3 $aPeople, preferences and prices :$esequencing the economic genome of the consumer mind
606   $aMicroeconomics$xPsychological aspects
615  0$aMicroeconomics$xPsychological aspects.
676   $a338.5019
700   $aGalanter$b Eugene$048908
701   $aMoskowitz$b Howard$0305876
701   $aSilcher$b Matthias$0953623
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910962656103321
996   $aPeople, preferences & prices$94345119
997   $aUNINA