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200 14$aThe presidential road show $epublic leadership in an era of party polarization and media fragmentation /$fDiane J. Heith
205   $a1st ed.
210  1$aAbingdon, Oxon :$cRoutledge,$d2016.
215   $a1 online resource (208 p.)
225 1 $aMedia and power series
300   $aFirst published 2013 by Paradigm Publishers.
311 08$a1-59451-850-5 
320   $aIncludes bibliographical references and index.
327   $a""Title Page ""; ""Contents""; ""Tables and Figures""; ""Preface""; ""Acknowledgments""; ""Chapter 1""; ""Chapter 2""; ""Chapter 3""; ""Chapter 4""; ""Chapter 5 ""; ""Chapter 6""; ""Chapter 7""; ""Chapter 8""; ""Notes""; ""Bibliography ""; ""Index""; ""About the Author""
330   $aIn The Presidential Road Show: Public Leadership in an Era of Party Polarization and Media Fragmentation, Diane J. Heith evaluates presidential leadership by critically examining a fundamental tenet of the presidency: the national nature of the office. The fact that the entire nation votes for the office seemingly imbues the presidency with leadership opportunities that rest on appeals to the mass public. Yet, presidents earn the office not by appealing to the nation but rather by assembling a coalition of supporters, predominantly partisans. Moreover, once in office, recent presidents have had trouble controlling their message in the fragmented media environment. The combined constraints of the electoral coalition and media environment influence the nature of public leadership presidents can exercise. Using a data set containing not only speech content but also the classification of the audience, Diane J. Heith finds that rhetorical leadership is constituency driven and targets audiences differently. Comparing tone, content, and tactics of national and local speeches reveals that presidents are abandoning national strategies in favor of local leadership efforts that may be tailored to the variety of political contexts a president must confront.
410  0$aMedia and power.
606   $aPresidents$zUnited States$xHistory$y21st century
606   $aPresidents$zUnited States$xHistory$y20th century
606   $aPolitical leadership$zUnited States$xHistory$y21st century
606   $aPolitical leadership$zUnited States$xHistory$y20th century
615  0$aPresidents$xHistory
615  0$aPresidents$xHistory
615  0$aPolitical leadership$xHistory
615  0$aPolitical leadership$xHistory
676   $a352.2360973
700   $aHeith$b Diane J.$0911170
801  0$bFlBoTFG
801  1$bFlBoTFG
906   $aBOOK
912   $a9910962333903321
996   $aThe presidential road show$94481680
997   $aUNINA