LEADER 01039nam a22002531i 4500 001 991000357109707536 005 20021008152025.0 008 021003s1967 it |||||||||||||||||ita 035 $ab11993686-39ule_inst 035 $aARCHE-008348$9ExL 040 $aDip.to Filologia Ling. e Lett.$bita$cA.t.i. Arché s.c.r.l. Pandora Sicilia s.r.l. 082 04$a821.3 100 1 $aGamberini, Spartaco$0192477 245 10$aSaggio su John Donne /$cSpartaco Gamberini 260 $aGenova :$bPubblicazioni dell'Istituto di Lingua e Letteratura Inglese e Anglosassone,$c1967 300 $a158 p. ;$c22 cm 500 $aIn testa al front.: Università degli studi di Genova, Facoltà di lettere e filosofia 650 4$aDonne, John 907 $a.b11993686$b02-04-14$c01-04-03 912 $a991000357109707536 945 $aLE008 FL.M. (IN) B 40$g1$i2008000304898$lle008$o-$pE0.00$q-$rl$s- $t0$u0$v0$w0$x0$y.i12277563$z01-04-03 996 $aSaggio su John Donne$9131341 997 $aUNISALENTO 998 $ale008$b01-04-03$cm$da $e-$fita$git $h0$i1 LEADER 04982nam 2200745 a 450 001 9910962266203321 005 20251007173803.0 010 $a9781621984467 010 $a162198446X 010 $a9781283665148 010 $a128366514X 010 $a9781118423998 010 $a111842400X 035 $a(CKB)2670000000261712 035 $a(EBL)1040814 035 $a(OCoLC)815668679 035 $a(SSID)ssj0000797578 035 $a(PQKBManifestationID)12339388 035 $a(PQKBTitleCode)TC0000797578 035 $a(PQKBWorkID)10806715 035 $a(PQKB)11584154 035 $a(Au-PeEL)EBL1040814 035 $a(CaPaEBR)ebr10611535 035 $a(CaONFJC)MIL397764 035 $a(CaSebORM)9781118423998 035 $a(MiAaPQ)EBC1040814 035 $a(OCoLC)852499671 035 $a(OCoLC)ocn852499671 035 $a(Perlego)2776126 035 $a(EXLCZ)992670000000261712 100 $a20121020d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aStories that move mountains $estorytelling and visual design for persuasive presentations /$fMartin Sykes, A. Nicklas Malik and Mark D. West 205 $a1st edition 210 $aChichester $cJohn Wiley & Sons, Ltd.$d2013 215 $a1 online resource (274 p.) 300 $aDescription based upon print version of record. 311 08$a9781118423998 311 08$a1118423992 320 $aIncludes bibliographical references and index. 327 $aStories That Move Mountains; Acknowledgements; Table of Contents; About the Authors; Credits; Preface; Chapter 1: The Power of Stories; Visual Stories; Should We Blame the Tools?; Finding the Right Tool for the Job; To Be Effective, You Have to Affect People; Convincing Evidence; Chapter2: CAST and the Visual Story Map; Chapter 3: Using CAST to Tell Stories; Use the Visual Story Map; Learn From Our Experience; Examples of Using CAST; Build Your Own Example; Example 1: Personal Trainer; Example 2: CityUniversity Hospital; Tell the Right Story; Tell the Story Right; Chapter 4: Why 327 $aThe Three Big WhysFocusing First on "Why"; All Motivation is Personal; Techniques for Discovering Whys; Five Whys; Pain Chain; Outcome Mapping; Chapter 5: What; Elements of Change; Brainstorming the Changes; Filter and Focus; Chapter 6: How; Traceability; Finding the "How"; Understanding the Dependencies; Cum hoc ergo propter hoc; Chapter 7: What If; Walking BackwardThrough the Story; Alternative Scenarios; Final Thoughts on theStory CONTENT; Chapter 8: Who; Finding the Common Ground; Creating a Power Map; Chapter 9: Learning and Decision Styles; Categorizing Your Audience 327 $aPreferences, Not PrescriptionsLearning Styles; Decision Styles; Chapter 10: Structure; Plot Structure; Nesting and Embedding; Using Reality and Fiction; Hope's Story; Putting All the Parts Together; In a Hurry?; Chapter 11: Character; The Hero and the Villain; Character Associations; Believability; The Cast of Characters; Chapter 12: Sense of Urgency; The Enemies of Change:Complacency andDistraction; COMMON FACTORS CREATING A SENSE OF URGENCY; Success Is a Decision; Success Is a Commitment; Chapter 13: Delivery Plan; Decisions Take Time; Planning for Scale; Hook, Line, and Sinker 327 $aCity University HospitalDelivery Tips; Chapter 14: Design; Intentional Design; Many Formats, One Root; The Infographic; Ideation; COMPOSITION; Content Coding; Writing; Chapter 15: Test; Testing and Rehearsals; Opening, Closing, and Timing; Repetition; Retention; The Six Key Tests; Chapter 16: CAST Example:What a Difference a Day Can Make; Chapter 17: Afterword:Improving Your Visual Storytelling; Practice Makes Perfect; Use Your Tools; References; INDEX 330 $aLearn how to use stories and visuals to make top-notch presentations It's called CAST (Content, Audience, Story, & Tell) and it's been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft presentation experts, you can learn how to use this amazing process to create and make high 517 3 $aStorytelling and visual design for persuasive presentations 606 $aStorytelling in literature 606 $aVisual communication 615 0$aStorytelling in literature. 615 0$aVisual communication. 676 $a658.45202856686 700 $aSykes$b M. R$g(Martin R.)$01805935 701 $aMalik$b A. Nicklas$01805936 701 $aWest$b Mark D$01805937 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910962266203321 996 $aStories that move mountains$94354822 997 $aUNINA