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100   $a19980619d1999      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 00$aConsumer value $ea framework for analysis and research /$fedited by Morris B. Holbrook
205   $a1st ed.
210   $aLondon ;$aNew York $cRoutledge$d1999
215   $a1 online resource (xvi, 203 p.) $cill
225 1 $aRoutledge interpretive marketing research series
311 08$a0-415-19193-9 
311 08$a0-415-19192-0 
320   $aIncludes bibliographical references and index.
327   $aIntroduction to consumer value / MORRIS B.HOLBROOK -- 1. The value of time in the context of waiting and delays / FRANCE LECLERC AND BERND H.SCHMITT -- 2. Value as excellence in the consumption experience / RICHARD L.OLIVER -- 3. The value of status and the status of value / MICHAEL R.SOLOMON -- 4. Possessions, materialism, and other-directedness in the expression of self / MARSHA L.RICHINS -- 5. The dangers and opportunities of playful consumption / KENT GRAYSON -- 6. Aesthetic value: beauty in art and fashion / JANET WAGNER -- 7. Ethics and the Typology of Consumer Value / N.CRAIG SMITH -- 8. Devaluing value: the apophatic ethic and the spirit of postmodern consumption / STEPHEN BROWN -- Conclusions / MORRIS B.HOLBROOK -- Index.
330   $aAs shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.
410  0$aRoutledge interpretive marketing research series.
606   $aConsumer behavior
606   $aConsumers$xResearch$xMethodology
615  0$aConsumer behavior.
615  0$aConsumers$xResearch$xMethodology.
676   $a658.8/342
701   $aHolbrook$b Morris B$0148224
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910961590703321
996   $aConsumer value$94451451
997   $aUNINA