LEADER 01269nam 2200373Ia 450 001 996393939203316 005 20221108093023.0 035 $a(CKB)4940000000116687 035 $a(EEBO)2240974576 035 $a(OCoLC)12269021 035 $a(EXLCZ)994940000000116687 100 $a19850716d1687 uy | 101 0 $aeng 135 $aurbn||||a|bb| 200 10$aTransubstantiation defended and prov'd from Scripture$b[electronic resource] $ein answer to the first part of a treatise intitled, A discourse against transubstantiation 210 $aLondon $cPrinted by Henry Hills ...$d1687 215 $a[24], 64, [2] p 300 $aIn reply to a pamphlet by John Tillotson, Archbishop of Canterbury. 300 $aAttributed to John Gother. Cf. BM. 300 $aErrata: p. [23]. 300 $aReproduction of original in Newberry Library. 300 $aMarginal notes. 330 $aeebo-0101 606 $aTransubstantiation$vEarly works to 1800 615 0$aTransubstantiation 700 $aGother$b John$fd. 1704.$0821390 801 0$bEAA 801 1$bEAA 801 2$bm/c 801 2$bWaOLN 906 $aBOOK 912 $a996393939203316 996 $aTransubstantiation defended and prov'd from Scripture$92310505 997 $aUNISA LEADER 05552nam 2200721 450 001 9910815245903321 005 20200520144314.0 010 $a1-118-73402-5 010 $a1-118-73405-X 035 $a(CKB)2550000001127211 035 $a(EBL)1426518 035 $a(SSID)ssj0001001052 035 $a(PQKBManifestationID)11541189 035 $a(PQKBTitleCode)TC0001001052 035 $a(PQKBWorkID)10961157 035 $a(PQKB)11494832 035 $a(DLC) 2013027943 035 $a(Au-PeEL)EBL1426518 035 $a(CaPaEBR)ebr10774378 035 $a(CaONFJC)MIL527875 035 $a(OCoLC)852745798 035 $a(CaSebORM)9781118734025 035 $a(MiAaPQ)EBC1426518 035 $a(EXLCZ)992550000001127211 100 $a20130705h20132013 uy| 0 101 0 $aeng 135 $aurunu||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBig data marketing $eengage your customers more effectively and drive value /$fLisa Arthur 205 $a1st edition 210 1$aHoboken, New Jersey :$cJohn Wiley & Sons, Inc.,$d[2013] 210 4$dİ2013 215 $a1 online resource (210 p.) 300 $aDescription based upon print version of record. 311 $a1-118-73389-4 311 $a1-299-96624-1 320 $aIncludes bibliographical references and index. 327 $aCover; Title Page; Copyright; Contents; Foreword; Acknowledgments; Introduction; Part I The Problem: How Did We Get Here?; Chapter 1 Moving Out of the Dark Ages; The Threat of Digital Disruption; The Enlightened Age of Data; Chapter 2 Why Is Marketing Antiquated?; Tactical (versus Strategic) Marketing; Manual Marketing Management; Silos of Data and Demand for Real-time Engagement; Communicating the Value of Marketing; Lack of Talent and Training; Fragmented and Often Missing Data; Chapter 3 The Data Hairball; What Is the Data Hairball?; The Data Hairball and the Customer Experience 327 $aBlending Art and Science Integrated Marketing, Really; Data Privacy and Security; Part II Get Ready for Big Data Marketing; Chapter 4 Definitions for the Real World of Big Data Marketing; Big Data Terminology; Big Data Marketing; Integrated Marketing Management (IMM); Marketing Operations Management; Customer Interaction Management; Digital Messaging; Digital Marketing; Chapter 5 Meet the Modern Marketing Department (Michelangelo Meets Einstein); The CMO as a Change Agent; The Data Scientist; The CMO and CIO Dynamic; Part III The Five Steps to Data-Driven Marketing and Big Data Insights 327 $aChapter 6 Step One: Get Smart, Get Strategic Vision Leads to Strategy; Customer Interaction Strategy; Analytics Strategy; Data Strategy; Organizational Strategy; Technology Strategy; Chapter 7 Step Two: Tear Down the Silos; Tearing Down Silos Internal to Marketing; Tearing Down Silos between Marketing and Other Lines of Business; Developing a Strategic Framework for Synergy; New Best Friends: The CMO and the CIO; Chapter 8 Step Three: Untangle the Data Hairball; Start with Talent; Silos Can Threaten Big Data Strategy; Data Strategy; Discovering Big Data 327 $aBig Data Insights Combat Churn for US Telecommunications Provider Chapter 9 Step Four: Make Metrics Your Mantra; Use Metrics to Measure Outcomes; Lessons Learned from Cost per Lead; Part I: The ROI versus ROMI Debate; Part II: The ROI versus ROMMI Debate; Metrics Are the Cornerstone of Accountability; Metrics Improve Buy-In and Alignment; Reasons for Misalignment; Chapter 10 Step Five: Process Is the New Black; Process Is One of Marketing's New Four P's; Integrated Marketing Processes Accelerate Results; Concept to Campaign to Cash; Process Innovation at a Global IT Services Company 327 $aAgile Marketing Part IV Realizing the Value of Big Data Marketing; Chapter 11 Drive Value through Relevant Marketing; Internal Value through Integrating Marketing; External Value through Integrating Marketing; Chapter 12 The Bright, Enlightened World of Customer Experience; The People Marketing Challenge; The People Marketing Opportunity; The Mobile Marketing Challenge; The Mobile Marketing Opportunity; The Information Management Marketing Challenge; The Information Marketing Opportunity; The Big Data Marketing Challenge; The Big Data Marketing Opportunity; Notes; Resources; About the Author 327 $aIndex 330 $aLeverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world example 606 $aMarketing$xManagement 606 $aMarketing$xData processing 606 $aMarketing research$xStatistical methods 606 $aInternet marketing 615 0$aMarketing$xManagement. 615 0$aMarketing$xData processing. 615 0$aMarketing research$xStatistical methods. 615 0$aInternet marketing. 676 $a658.8/3 700 $aArthur$b Lisa$01694331 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910815245903321 996 $aBig data marketing$94072813 997 $aUNINA LEADER 04580nam 2200865 a 450 001 9910961311903321 005 20200520144314.0 010 $a9786611125943 010 $a9781281125941 010 $a1281125946 010 $a9780226590097 010 $a0226590097 024 7 $a10.7208/9780226590097 035 $a(CKB)1000000000400378 035 $a(EBL)408216 035 $a(OCoLC)476227992 035 $a(SSID)ssj0000127198 035 $a(PQKBManifestationID)11149931 035 $a(PQKBTitleCode)TC0000127198 035 $a(PQKBWorkID)10051395 035 $a(PQKB)11717003 035 $a(StDuBDS)EDZ0000122052 035 $a(DE-B1597)524667 035 $a(OCoLC)781253326 035 $a(DE-B1597)9780226590097 035 $a(Au-PeEL)EBL408216 035 $a(CaPaEBR)ebr10209962 035 $a(CaONFJC)MIL112594 035 $a(MiAaPQ)EBC408216 035 $a(Perlego)1852890 035 $a(EXLCZ)991000000000400378 100 $a20030827d2004 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aComplete writings $eletterbook, dialogue on Adam and Eve, orations /$fIsotta Nogarola ; edited and translated by Margaret L. King and Diana Robin 205 $a1st ed. 210 $aChicago $cUniversity of Chicago Press$dc2004 215 $a1 online resource (260 p.) 225 1 $aThe other voice in early modern Europe 300 $aDescription based upon print version of record. 311 08$a9780226590080 311 08$a0226590089 311 08$a9780226590073 311 08$a0226590070 320 $aIncludes bibliographical references (p. 211-220) and index. 327 $aKin, friends, and books (1434/37) -- Guarino's circle (1436/38) -- Venice and beyond (1438/39) -- Damiano (1438/41) -- The book-lined cell (1441/early 1450s) -- Ludovico (1451/66) -- The great gender debate (1451) -- The black swan : two orations for Ermolao Barbaro (1453) -- Pope Pius II and the Congress of Mantua (1459) -- The consolation for Marcello and the Friuli connection (1461) -- Appendix A : Concordance between Abel edition and the King/Robin translation -- Appendix B : A chronological list of sources cited by Isotta Nogarola. 330 $aRenowned in her day for her scholarship and eloquence, Isotta Nogarola (1418-66) remained one of the most famous women of the Italian Renaissance for centuries after her death. And because she was one of the first women to carve out a place for herself in the male-dominated republic of letters, Nogarola served as a crucial role model for generations of aspiring female artists and writers. This volume presents English translations of all of Nogarola's extant works and highlights just how daring and original her convictions were. In her letters and orations, Nogarola elegantly synthesized Greco-Roman thought with biblical teachings. And striding across the stage in public, she lectured the Veronese citizenry on everything from history and religion to politics and morality. But the most influential of Nogarola's works was a performance piece, Dialogue on Adam and Eve, in which she discussed the relative sinfulness of Adam and Eve-thereby opening up a centuries-long debate in Europe on gender and the nature of woman and establishing herself as an important figure in Western intellectual history. This book will be a must read for teachers and students of Women's Studies as well as of Renaissance literature and history. 410 0$aOther voice in early modern Europe. 606 $aSpeeches, addresses, etc., Latin (Medieval and modern)$vTranslations into English 606 $aWomen$zItaly$zVerona$xHistory$yMiddle Ages, 500-1500$vSources 606 $aAuthors, Latin (Medieval and modern)$zItaly$vCorrespondence 606 $aHumanists$zItaly$vCorrespondence 606 $aWomen$zItaly$vCorrespondence 607 $aItaly$xIntellectual life$y1268-1559$vSources 607 $aVerona (Italy)$xHistory$vSources 615 0$aSpeeches, addresses, etc., Latin (Medieval and modern) 615 0$aWomen$xHistory 615 0$aAuthors, Latin (Medieval and modern) 615 0$aHumanists 615 0$aWomen 676 $a211/.6/092 676 $aB 700 $aNogarola$b Isotta$f1418-1466.$01807729 701 $aKing$b Margaret L.$f1947-$0297416 701 $aRobin$b Diana Maury$0158311 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910961311903321 996 $aComplete writings$94357610 997 $aUNINA