LEADER 03458nam 22006495 450 001 9910768177403321 005 20251008152018.0 010 $a981-19-6347-9 024 7 $a10.1007/978-981-19-6347-6 035 $a(MiAaPQ)EBC7144550 035 $a(Au-PeEL)EBL7144550 035 $a(CKB)25456752000041 035 $a(PPN)26635050X 035 $a(DE-He213)978-981-19-6347-6 035 $a(OCoLC)1351752788 035 $a(EXLCZ)9925456752000041 100 $a20221122d2023 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCommunication and Applied Technologies $eProceedings of ICOMTA 2022 /$fedited by Paulo Carlos López-López, Daniel Barredo, Ángel Torres-Toukoumidis, Andrea De-Santis, Óscar Avilés 205 $a1st ed. 2023. 210 1$aSingapore :$cSpringer Nature Singapore :$cImprint: Springer,$d2023. 215 $a1 online resource (573 pages) 225 1 $aSmart Innovation, Systems and Technologies,$x2190-3026 ;$v318 311 08$aPrint version: López-López, Paulo Carlos Communication and Applied Technologies Singapore : Springer,c2022 9789811963469 320 $aIncludes bibliographical references and index. 327 $aSupport System to Predict Student Dropout in Universities -- Classi?cation of Electrooculography Signals Using Convolutional Neural Networks for Interaction with a Manipulator Robot -- Lower Limb Gait Cycle and Foot Plantar Pressure Data Collection for Assistance and Rehabilitation Systems -- Virtual Reality Serious Game Session for Rehabilitation Through Calculation of the Center of Pressure in a Stabilometric Platform -- Development of an Energy Management System for a Microgrid Using Neural Networks. Case Study: San Cristobal Island, Galapagos Archipelago. 330 $aThis book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2022), jointly organized by the Universidad del Rosario (Bogotá, Colombia) and the Universidad Politécnica Salesiana (Cuenca, Ecuador), and as collaborators at the University of Vigo (Galicia, Spain), the University of Santiago de Compostela-Political Research Team (Galicia, Spain), and the Network of Communication Researchers of Ecuador (RICE), during August, 31?September 2, 2022. It covers recent advances in the field of digital communication and processes, digital social media, software, big data, data mining, and intelligent systems. 410 0$aSmart Innovation, Systems and Technologies,$x2190-3026 ;$v318 606 $aComputational intelligence 606 $aArtificial intelligence 606 $aMedical informatics 606 $aStatistics 606 $aComputational Intelligence 606 $aArtificial Intelligence 606 $aHealth Informatics 606 $aStatistics 615 0$aComputational intelligence. 615 0$aArtificial intelligence. 615 0$aMedical informatics. 615 0$aStatistics. 615 14$aComputational Intelligence. 615 24$aArtificial Intelligence. 615 24$aHealth Informatics. 615 24$aStatistics. 676 $a621.382 702 $aLo?pez-Lo?pez$b Paulo Carlos 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910768177403321 996 $aCommunication and applied technologies$93656050 997 $aUNINA LEADER 04327oam 2200673I 450 001 9910961239403321 005 20251117000556.0 010 $a1-315-71480-9 010 $a1-317-50210-8 010 $a1-317-50209-4 024 7 $a10.4324/9781315714806 035 $a(CKB)3710000000450624 035 $a(EBL)2126958 035 $a(SSID)ssj0001521298 035 $a(PQKBManifestationID)12497366 035 $a(PQKBTitleCode)TC0001521298 035 $a(PQKBWorkID)11531026 035 $a(PQKB)11417369 035 $a(MiAaPQ)EBC3570131 035 $a(MiAaPQ)EBC2126958 035 $a(OCoLC)958109445 035 $a(Au-PeEL)EBL2126958 035 $a(OCoLC)918622200 035 $a(EXLCZ)993710000000450624 100 $a20180706d2016 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 04$aThe psychology of design $ecreating consumer appeal /$fedited by Rajeev Batra, Colleen Seifert, and Diann Brei 205 $a1st ed. 210 1$aNew York ;$aLondon :$cRoutledge,$d2016. 215 $a1 online resource (377 p.) 300 $a"SCP, Societ for Consumer Psychology"--cover. 311 08$a0-7656-4760-5 311 08$a0-7656-4759-1 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aCover; Title; Copyright; CONTENTS; List of Figures; List of Tables; List of Contributors; Foreword; Introduction; PART I Embodied Design; 1 Implications of Haptic Experience for Product and Environmental Design; 2 The Building Blocks of Design: Conceptual Scaffolding as an Organizing Framework for Design; 3 The Conceptual Effects of Verticality in Design; 4 Sensory Imagery for Design; PART II Designing Product Features; 5 Blue-Washing the Green Halo: How Colors Color Ethical Judgments; 6 Color Design and Purchase Price: How Vehicle Colors Affect What Consumers Pay for New and Used Cars 327 $a7 Curvature From All Angles: An Integrative Review and Implications for Product Design8 Beyond Beauty: Design Symmetry and Brand Personality; 9 How to Use Visual Design to Boost Brand Equity; 10 Dominant Designs: The Role of Product Face-Ratios and Anthropomorphism on Consumer Preferences; 11 How Consumers Respond to Cute Products; 12 Cuteness, Nurturance, and Implications for Visual Product Design; 13 The Aesthetics of Brand Name Design: Form, Fit, Fluency, and Phonetics; 14 The Design of Experience; PART III Underlying Processes; 15 The Inherent Primacy of Aesthetic Attribute Processing 327 $a16 Processing Fluency of Product Design: Cognitive and Affective Routes to Aesthetic Preferences17 Aesthetic Principles of Product Form and Cognitive Appraisals: Predicting Emotional Responses to Beauty; 18 Good Aesthetics Is Great Business: Do We Know Why?; 19 Change Is the Only Constant: Advertising, Design, and the Effects of Nonconscious Change; 20 Ergonomic Design and Choice Overload; 21 Product Aesthetics and the Self; PART IV Design Methods; 22 Eye-Tracking Aids in Understanding Consumer Product Evaluations; 23 Enhancing Design Intuition 327 $a24 Design Heuristics: A Tool for Innovation in Product DesignIndex 330 $aDesign plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why ""g 606 $aProduct design 606 $aMarketing$xPsychological aspects 615 0$aProduct design. 615 0$aMarketing$xPsychological aspects. 676 $a658.5/752 676 $a658.5752 701 $aBatra$b Rajeev$01880862 701 $aBrei$b Diann$01881192 701 $aSeifert$b Colleen M$01881193 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910961239403321 996 $aThe psychology of design$94495585 997 $aUNINA