LEADER 01380nam0 22002893i 450 001 VAN0257131 005 20230414010036.755 010 $a88-02-04387-6 100 $a20230414d1990 |0itac50 ba 101 $aita 102 $aIT 105 $a|||| ||||| 200 1 $aSocietà con partecipazione pubblica, società in accomandita per azioni, società a responsabilità limitata, trasformazione e fusione di società estere$fOreste Cagnasso, Maurizio Irrera 205 $a2. ed 210 $aTorino$cUtet$d1990 215 $aXI, 569 p.$d24 cm 410 1$1001VAN0003607$12001 $aGiurisprudenza sistematica di diritto civile e commerciale$ffondata da Walter Bigiavi$1210 $aTorino$cUtet 620 $dTorino$3VANL000001 700 1$aCagnasso$bOreste$3VANV004493$027884 701 1$aIrrera$bMaurizio$3VANV008060$0231386 712 $aUTET $3VANV107949$4650 801 $aIT$bSOL$c20240614$gRICA 899 $aBIBLIOTECA DEL DIPARTIMENTO DI GIURISPRUDENZA$1IT-CE0105$2VAN00 912 $aVAN0257131 950 $aBIBLIOTECA DEL DIPARTIMENTO DI GIURISPRUDENZA$d00CONS FR.44 $e00F.R46 20230414 $sBuono 996 $aSocietà con partecipazione pubblica, società in accomandita per azioni, società a responsabilità limitata, trasformazione e fusione di società estere$93083920 997 $aUNICAMPANIA LEADER 05130nam 2200817Ia 450 001 9910960754303321 005 20110429085329.0 010 $a9786612986918 010 $a9781282986916 010 $a1282986910 010 $a9780857244482 010 $a0857244485 035 $a(CKB)2560000000052521 035 $a(EBL)655554 035 $a(OCoLC)703137756 035 $a(SSID)ssj0000470389 035 $a(PQKBManifestationID)12157300 035 $a(PQKBTitleCode)TC0000470389 035 $a(PQKBWorkID)10413201 035 $a(PQKB)11752854 035 $a(MiAaPQ)EBC655554 035 $a(Au-PeEL)EBL655554 035 $a(CaPaEBR)ebr10445346 035 $a(CaONFJC)MIL298691 035 $a(UtOrBLW)bslw07497244 035 $a(PPN)170234584 035 $a(Perlego)387481 035 $a(EXLCZ)992560000000052521 100 $a20110429d2011 uy 0 101 0 $aeng 135 $aurun||||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aInternational marketing /$fedited by Shaoming Zou, Huifen Fu 205 $a1st ed. 210 $aUnited Kingdom $cEmerald$d2011 215 $a1 online resource (321 p.) 225 1 $aAdvances in international marketing,$x1474-7979 ;$vv. 21 300 $aDescription based upon print version of record. 311 08$a9780857244475 311 08$a0857244477 320 $aIncludes bibliographical references. 327 $aInternational marketing and emerging markets : an introduction to the AIM volume 21 / Shaoming Zou, Huifen Fu -- Awakening dragons : an exploration of the internationalisation of Chinese SMEs from the electronics sector / Sharon Loane, Jim Bell -- Innovation platforms for emerging consumers : spinning the wheel of retailing in Latin America / Guillermo D'Andrea, Luciana Silvestri, Leticia Costa, Fernando Fernandes, Fabio Fossen -- Fuelling India's retail boom : what should be the right policy? / Arpita Mukherjee -- Fashion retailing in China : an examination of its development and issues / Priscilla Y.L. Chan -- Advertising appeals strategy : moderating effect on the relationship between innovation and customer equity drivers in China / Hao Zhang, Eunju Ko, Charles R. Taylor -- The impact of brand credibility and brand personality on purchase intention : an empirical study in China / Xuehua Wang, Zhilin Yang -- Hallmarks in the development of marketing : Chinese managers' market orientation and ability to deliver service quality / Dennis A. Pitta, Darlene B. Smith -- Examining the determinants of interfunctional coordination and export performance : an investigation of Brazilian exporters / Carlos M. P. Sousa, Jorge Lengler -- Differences between high- and low-performing exporting firms in a developing country / Khutula Sibanda, Ronel Erwee, Eric Ng -- Predicting and explaining complaint intention and behaviour of Malaysian consumers : an application of the planned behaviour theory / Wenjie Zhao, Md. Nor Othman -- A comparative study of location choice for overseas R&D investment of TNCs : an empirical study of the United States and Japan based on panel data / Yonggui Wang, Shenghui An, Peng Luo -- Cross-cultural communication : East vs. West / Yaolung James Hsieh. 330 $aThe global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and MNCs international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research. 410 0$aAdvances in international marketing ;$vv. 21. 606 $aBusiness & Economics$xMarketing$xResearch$2bisacsh 606 $aBusiness & Economics$xInternational$xMarketing$2bisacsh 606 $aBusiness & Economics$xMarketing$xGeneral$2bisacsh 606 $aSales & marketing$2bicssc 606 $aInternational business$2bicssc 606 $aExport marketing 615 7$aBusiness & Economics$xMarketing$xResearch. 615 7$aBusiness & Economics$xInternational$xMarketing. 615 7$aBusiness & Economics$xMarketing$xGeneral. 615 7$aSales & marketing. 615 7$aInternational business. 615 0$aExport marketing. 676 $a658.8 676 $a658.84091724 676 $a658.848 676 $a658.84 686 $aQP 680$2rvk 701 $aZou$b Shaoming$01788747 701 $aFu$b Huifen$01788748 801 0$bUtOrBLW 801 1$bUtOrBLW 906 $aBOOK 912 $a9910960754303321 996 $aInternational marketing$94323912 997 $aUNINA