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100   $a20120328d2012      uy         0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aJapan and China as charm rivals $esoft power in regional diplomacy /$fJing Sun
210  1$aAnn Arbor :$cUniversity of Michigan Press,$dc2012.
215   $a1 online resource (244 p.) 
300   $aBibliographic Level Mode of Issuance: Monograph
311 08$a9780472118335 
311 08$a0472118331 
320   $aIncludes bibliographical references and index.
327   $aIntroduction: "Peaceful rise" vs. "Beautiful Japan" -- A short history of charm in Japan-China relations -- Southeast Asia: learning to treat neighbors as peers -- South Korea: a suspicious power resistant to charm -- Taiwan: negotiating self-identity and security -- Conclusion: the dynamic wooing game.
330   $aIn international relations today, influence is as essential as military and economic might. Consequently, leaders promote favorable images of the state in order to attract allies and win support for their policies. Jing Sun, an expert on international relations and a former journalist, refers to such soft power campaigns as "charm offensives." Sun focuses on the competition between China and Japan for the allegiance of South Korea, Taiwan, and other states in the region. He finds that, instead of adopting a one-size-fits-all approach, the Chinese and the Japanese deploy customized charm campaigns for each target state, taking into consideration the target's culture, international position, and political values. He then evaluates the effectiveness of individual campaigns from the perspective of the target state, on the basis of public opinion polls, media coverage, and the response from state leaders. A deep, comparative study, Japan and China as Charm Rivals enriches our understanding of soft power by revealing deliberate image campaign efforts and offering a method for assessing the effectiveness of such charm offensives. 
606   $aStrategic rivalries (World politics)
607   $aChina$xForeign relations$zJapan
607   $aJapan$xForeign relations$zChina
607   $aEast Asia$xForeign relations
615  0$aStrategic rivalries (World politics)
676   $a327.51052
700   $aSun$b Jing$0727360
712 02$aMichigan Publishing (University of Michigan)
801  0$bMiU
801  1$bMiU
906   $aBOOK
912   $a9910960172903321
996   $aJapan and China as charm rivals$94478011
997   $aUNINA