LEADER 02665nam 2200601 a 450 001 9910454174803321 005 20200520144314.0 010 $a1-281-38146-2 010 $a9786611381462 010 $a0-470-28209-6 035 $a(CKB)1000000000535893 035 $a(EBL)353410 035 $a(OCoLC)647764619 035 $a(SSID)ssj0000253218 035 $a(PQKBManifestationID)11209410 035 $a(PQKBTitleCode)TC0000253218 035 $a(PQKBWorkID)10186122 035 $a(PQKB)11135058 035 $a(MiAaPQ)EBC353410 035 $a(Au-PeEL)EBL353410 035 $a(CaPaEBR)ebr10296681 035 $a(CaONFJC)MIL138146 035 $a(EXLCZ)991000000000535893 100 $a20071005d2008 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aSubliminal persuasion$b[electronic resource] $einfluence & marketing secrets they don't want you to know /$fDave Lakhani 210 $aHoboken, N.J. $cJohn Wiley & Sons$dc2008 215 $a1 online resource (226 p.) 300 $aDescription based upon print version of record. 311 $a0-470-24336-8 320 $aIncludes bibliographical references (p. 191-194) and index. 327 $aCreating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction. 330 $aIf you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It?s not about lying or tricking anyone, it?s about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces. 606 $aSubliminal advertising 606 $aSubliminal projection 606 $aMarketing$xPsychological aspects 608 $aElectronic books. 615 0$aSubliminal advertising. 615 0$aSubliminal projection. 615 0$aMarketing$xPsychological aspects. 676 $a658.8001/9 700 $aLakhani$b Dave$f1965-$0945957 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910454174803321 996 $aSubliminal persuasion$92136879 997 $aUNINA LEADER 04618oam 22008414a 450 001 9910457246203321 005 20211028114834.0 010 $a1-84742-284-5 010 $a1-4473-0225-7 010 $a1-283-21262-5 010 $a1-84742-943-2 035 $a(CKB)2550000000042644 035 $a(EBL)744793 035 $a(OCoLC)747409558 035 $a(SSID)ssj0000536454 035 $a(PQKBManifestationID)12232118 035 $a(PQKBTitleCode)TC0000536454 035 $a(PQKBWorkID)10550686 035 $a(PQKB)11247953 035 $a(UtOrBLW)PPO00062 035 $a(MiAaPQ)EBC744793 035 $a(Au-PeEL)EBL744793 035 $a(CaPaEBR)ebr10490830 035 $a(CaONFJC)MIL321262 035 $a(MdBmJHUP)musev2_80170 035 $a(EXLCZ)992550000000042644 100 $a20110822d2011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aEvidence, policy and practice$eCritical perspectives in health and social care 210 1$aBristol :$cPolicy Press,$d2011. 210 4$dİ2011. 215 $a1 online resource (138 p.) 300 $aDescription based upon print version of record. 311 $a9786613212627 311 $a1-84742-319-1 320 $aIncludes bibliographical references and index. 327 $aTen steps for creating receptive organisational contexts -- Conclusion -- 8 Conclusion -- Index. 327 $aConclusion -- 6 From evidence-based to knowledge-based policy and practice -- Cases for change -- different approaches to 'what works' -- Towards 'knowledge-based practice' -- Putting it into practice -- A typology of evidence for decision making? -- A 'due diligence' approach (aka 'quick and dirty') -- Conclusion -- 7 Receptive contexts and the role of knowledge management in evidence-based practice -- Introduction -- Why focus on context? -- Receptive organisational contexts -- Knowledge management: key concepts -- Knowledge management: strategies. 327 $aPolicy transfer -- From transfer to translation -- Individualised budgets: explaining policy migration -- Conclusion -- Appendix -- 4 Policy making through a rhetorical lens -- Different ways of seeing policy making -- The value of rhetorical analysis -- Rhetoric confronts uncertainty and ethical dilemmas in policy making -- Arguments are constructed for particular audiences -- Rhetoric extends our understanding of rationality -- Conclusion -- 5 Implementing policy -- A brief history of policy implementation -- Policy implementation or policy change? -- Making sense of implementation. 327 $aList of figures, tables and boxes -- Notes on contributors -- 1 Introduction -- Tensions between policy and evidence -- How does evidence influence policy (if at all)? -- Our aims and approach -- 2 The policy process -- Introduction -- The policy process -- Evaluation and the policy process -- Using evidence -- Evidence-based policy making -- Defining EBPM -- Hierarchies of evidence -- Hierarchies of relevance -- Evidence-informed policy or evidence-legitimised policy? -- Conclusion -- 3 From policy transfer to policy translation: the role of evidence in policy borrowing. 330 $aThis edited book provides a hard-hitting and deliberately provocative overview of the relationship between evidence, policy and practice, how policy is implemented and how research can and should influence the policy process. 606 $aSocial service$xGovernment policy$2fast$3(OCoLC)fst01123234 606 $aMedical policy$2fast$3(OCoLC)fst01014505 606 $aSOCIAL SCIENCE$xHuman Services$2bisacsh 606 $aPOLITICAL SCIENCE$xPublic Policy$xSocial Services & Welfare$2bisacsh 606 $aSOCIAL SCIENCE$xSocial Work$2bisacsh 606 $aPolicy Making 606 $aPublic Policy 606 $aMedical policy 606 $aSocial service$xGovernment policy 608 $aElectronic resource. 608 $aElectronic books. 615 0$aSocial service$xGovernment policy. 615 0$aMedical policy. 615 0$aSOCIAL SCIENCE$xHuman Services. 615 0$aPOLITICAL SCIENCE$xPublic Policy$xSocial Services & Welfare. 615 0$aSOCIAL SCIENCE$xSocial Work. 615 20$aPolicy Making. 615 10$aPublic Policy. 615 0$aMedical policy. 615 0$aSocial service$xGovernment policy. 676 $a362 700 $aGlasby$b Jon$0881256 801 0$bMdBmJHUP 801 1$bMdBmJHUP 906 $aBOOK 912 $a9910457246203321 996 $aEvidence, policy and practice$92239532 997 $aUNINA LEADER 04665nam 2200925Ia 450 001 9910960105003321 005 20251017110121.0 010 $a9780309168595 010 $a0309168597 010 $a9780309504409 010 $a0309504406 035 $a(CKB)111069351131834 035 $a(SSID)ssj0000099317 035 $a(PQKBManifestationID)11113484 035 $a(PQKBTitleCode)TC0000099317 035 $a(PQKBWorkID)10006838 035 $a(PQKB)10407788 035 $a(MiAaPQ)EBC3375425 035 $a(Au-PeEL)EBL3375425 035 $a(CaPaEBR)ebr10038699 035 $a(OCoLC)923256358 035 $a(Perlego)4732987 035 $a(DNLM)1177101 035 $a(BIP)53858393 035 $a(BIP)8855966 035 $a(EXLCZ)99111069351131834 100 $a20030617d2003 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aAdvancing prion science $eguidance for the National Prion Research Program, interim report /$fRick Erdtmann and Laura Sivitz, editors ; Committee on Transmissible Spongiform Encephalopathies: Assessment of Relevant Science, Medical Follow-Up Agency, Institute of Medicine of the National Academies 205 $a1st ed. 210 $aWashington, D.C. $cThe National Academies Press$d2003 215 $axx, 105 p 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a9780309087445 311 08$a0309087449 320 $aIncludes bibliographical references. 327 $aFront Matter -- Reviewers -- Preface -- Acknowledgments -- Contents -- Figures, Tables, and Boxes -- Abbreviations and Acronyms -- Executive Summary -- 1 Introduction -- 2 Prion Diseases and Their Challenges -- 3 Diagnostics for Transmissible Spongiform Encephalopathies -- 4 Research Recommendations for TSE Diagnostics -- 5 Prion Research Infrastructure -- 6 Risks to the U.S. Military -- Appendix Study Methods. 330 $aIn Advancing Prion Science, the Institute of Medicine's Committee on Transmissible Spongiform Encephalopathies Assessment of Relevant Science recommends priorities for research and investment to the Department of Defense's National Prion Research Program (NPRP). Transmissible spongiform encephalopathies (TSEs), also called prion diseases, are invariably fatal neurodegenerative infectious diseases that include bovine spongiform encephalopathy (commonly called mad cow disease), chronic wasting disease, scrapie, and Creutzfeldt-Jakob disease. To develop antemortem diagnostics or therapies for TSEs, the committee concludes that NPRP should invest in basic research specifically to elucidate the structural features of prions, the molecular mechanisms of prion replication, the mechanisms of TSE pathogenesis, and the physiological function of prions' normal cellular isoform. Advancing Prion Science provides the first comprehensive reference on present knowledge about all aspects of TSEs' from basic science to the U.S. research infrastructure, from diagnostics to surveillance, and from prevention to treatment. This report summarizes the progress thus far. 606 $aPrion diseases$xResearch$zUnited States 606 $aPrion diseases$xDiagnosis$zUnited States 606 $aMedicine, Military 606 $aPublic health$zUnited States 606 $aSlow virus diseases$xPrevention 606 $aCreutzfeldt-Jakob disease$xPrevention 606 $aBovine spongiform encephalopathy 606 $aPrion Diseases$xprevention & control 606 $aPublic Health 606 $aPrion Diseases$xdiagnosis 606 $aMilitary Medicine 606 $aPublic Policy 606 $aHealth Policy 607 $aUnited States 615 0$aPrion diseases$xResearch 615 0$aPrion diseases$xDiagnosis 615 0$aMedicine, Military. 615 0$aPublic health 615 0$aSlow virus diseases$xPrevention. 615 0$aCreutzfeldt-Jakob disease$xPrevention. 615 0$aBovine spongiform encephalopathy. 615 2$aPrion Diseases$xprevention & control. 615 2$aPublic Health. 615 2$aPrion Diseases$xdiagnosis. 615 2$aMilitary Medicine. 615 2$aPublic Policy. 615 2$aHealth Policy. 676 $a616.8/3 701 $aErdtmann$b Rick$01790846 701 $aSivitz$b Laura$01790847 712 02$aInstitute of Medicine (U.S.).$bCommittee on Transmissible Spongiform Encephalopathies: Assessment of Relevant Science. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910960105003321 996 $aAdvancing prion science$94327595 997 $aUNINA