LEADER 04450nam 2200805 a 450 001 9910972492403321 005 20100104130035.0 010 $a9798400697869 010 $a9780313347559 010 $a0313347557 024 7 $a10.5040/9798400697869 035 $a(CKB)2560000000101113 035 $a(MH)012514519-5 035 $a(SSID)ssj0000712682 035 $a(PQKBManifestationID)12249032 035 $a(PQKBTitleCode)TC0000712682 035 $a(PQKBWorkID)10645272 035 $a(PQKB)11200554 035 $a(Au-PeEL)EBL2068402 035 $a(CaPaEBR)ebr11057267 035 $a(CaONFJC)MIL787791 035 $a(OCoLC)911001845 035 $a(MiAaPQ)EBC2068402 035 $a(OCoLC)ocn193174844 035 $a(OCoLC)193174844 035 $a(DLC)BP9798400697869BC 035 $a(Perlego)4173884 035 $a(EXLCZ)992560000000101113 100 $a20080731e20092024 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPolitical campaigns and political advertising $ea media literacy guide /$fFrank W. Baker ; foreword by David Considine 205 $a1st ed. 210 1$aSanta Barbara, Calif. :$cGreenwood Press,$dc2009. 210 2$aNew York :$cBloomsbury Publishing (US),$d2024. 215 $a1 online resource (xxvi, 196 p. )$cill. ; 300 $aIncludes index. 311 08$a9780313347566 311 08$a0313347565 320 $aIncludes bibliographical references and index. 327 $aForeword / David Considine -- Acknowledgments -- Timeline : a history of media and politics -- Introduction -- Media literacy : understanding the meaning behind the messages -- Propaganda and spin : the power of the image over the word -- The media experts -- Analyzing photographs -- And then there was radio -- Why television? -- Popular appeals and techniques of persuasion in political advertising -- Analyzing campaign events -- The role of new media and new technology tools -- Trying to fix the money problem in elections -- Glossary -- Resources -- Index. 330 $aExamining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats. 606 $aAdvertising, Political$zUnited States 606 $aMedia literacy$zUnited States 606 $aPolitical campaigns$zUnited States 607 $aUnited States$xPolitics and government$y21st century 615 0$aAdvertising, Political 615 0$aMedia literacy 615 0$aPolitical campaigns 676 $a324.70973 686 $aAP 17340$2rvk 700 $aBaker$b Frank W$0287125 801 0$bDLC 801 1$bDLC 801 2$bYDXCP 801 2$bBTCTA 801 2$bBAKER 801 2$bUKM 801 2$bC#P 801 2$bBWX 801 2$bTTS 801 2$bDLC 906 $aBOOK 912 $a9910972492403321 996 $aPolitical campaigns and political advertising$94360415 997 $aUNINA 999 $aThis Record contains information from the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others the Library of Congress LEADER 04058oam 2200649I 450 001 9910959751903321 005 20251116211404.0 010 $a1-317-87682-2 010 $a1-138-14644-7 010 $a1-315-83842-7 010 $a1-317-87683-0 024 7 $a10.4324/9781315838427 035 $a(CKB)3710000000126748 035 $a(EBL)1710609 035 $a(SSID)ssj0001294391 035 $a(PQKBManifestationID)11829046 035 $a(PQKBTitleCode)TC0001294391 035 $a(PQKBWorkID)11317119 035 $a(PQKB)10460902 035 $a(MiAaPQ)EBC1710609 035 $a(Au-PeEL)EBL1710609 035 $a(CaPaEBR)ebr10884230 035 $a(CaONFJC)MIL618342 035 $a(OCoLC)881417436 035 $a(OCoLC)897462967 035 $a(FINmELB)ELB138373 035 $a(EXLCZ)993710000000126748 100 $a20180706h20142002 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aWilliam III /$fTony Claydon 210 1$aLondon :$cRoutledge,$d2014, c2002. 215 $a1 online resource (225 p.) 225 1 $aProfiles In Power 300 $aFirst published 2002 by Pearson Education Limited. 311 08$a1-306-87091-7 311 08$a0-582-40523-8 320 $aIncludes bibliographical references and index. 327 $aCover; Half Title; Title; Copyright; Contents; Acknowledgements; Maps and table; Notes on style and abbreviations; Timeline: the main events of William's career; Introduction: William III in British and Irish History; PART ONE: WILLIAM'S LIFE; 1 An Orange: William's Career, 1650-88; The shape of William's Dutch career; The course of William's Dutch career; 2 A Stuart? William's British Career, 1688-1702; William and the invasion of England; William's career as king in Britain and Ireland; Conclusion; PART TWO: WILLIAM AND THE STUART REALMS; 3 William and the English Constitution 327 $aThe problem: constitutional instability in England and WalesWilliam's constitutional advantages; William's solution: the revolutionary settlement; William's solution: the policies of the 1690s; 4 William and Political Party; The problem: the legacy of political division; William and the constitutional disputes between parties; William and the religious disputes between parties; William and party organisation; 5 William and the English State; The problem: the weakness of the English state in the seventeenth century; William and the Dutch state; William's solution: the Protestant state 327 $aWilliam's solution: the parliamentary stateWilliam's state and Europe; 6 William and the 'Three Kingdoms': England, Scotland and Ireland; The 'British problem' in the seventeenth century; The initial British crisis: William, Scotland and Ireland, 1688-91; William's failure in British politics: Scots and Irish resentment; William's success in British politics: religious moderation and parliamentary government; Conclusion: William's Place in History; Bibliography; Index 330 $aWilliam III, William of Orange (1650-1702), is a key figure in English history. Grandson of Charles I and married to Mary, eldest daughter of James II, the pair became the object of protestant hopes after James lost the throne. Though William was personally unpopular - his continental ties the source of suspicion and resentment - Tony Claydon argues that William was key to solving the chronic instability of seventeenth-century Britain and Ireland. It took someone with a European vision and foreign experience of handling a free political system, to end the stand-off between ruler and people th 410 0$aProfiles in power (London, England) 607 $aGreat Britain$xKings and rulers$vBiography 607 $aGreat Britain$xHistory$yWilliam and Mary, 1689-1702 676 $a941.068092 676 $a941.068092 700 $aClaydon$b Tony.$0504873 801 0$bFlBoTFG 801 1$bFlBoTFG 906 $aBOOK 912 $a9910959751903321 996 $aWilliam III$94483272 997 $aUNINA