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100   $a20060818d2007      uy         0
101 0 $aeng
135   $aurzn||||||
181   $ctxt
182   $cc
183   $acr
200 10$aRebuilding brand America $ewhat we must do to restore our reputation and safeguard the future of American business abroad /$fDick Martin
205   $a1st ed.
210   $aNew York $cAmerican Management Association$dc2007
215   $a296 p. $cill
300   $aTitle from title screen.
311 08$a9780814473337 
311 08$a0814473334 
320   $aIncludes bibliographical references (p. [263]-287) and index.
327   $aTilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.
330   $aAnti-American feeling is at an all-time high. Other nations and cultures have singled out our businesses, government, and way of life for harsh scorn, widespread resentment, even violence. Rebuilding Brand America is an exploration of anti-Americanism, from its causes and earliest manifestations to current efforts to mitigate it. Martin explains why many of these efforts failed, and reviews the many prescriptions formulated by more than a dozen task forces.
606   $aBrand name products$zUnited States
606   $aBranding (Marketing)$zUnited States
606   $aInternational economic relations
606   $aAnti-Americanism
606   $aAnti-Americanism$zArab countries
607   $aUnited States$xRelations
615  0$aBrand name products
615  0$aBranding (Marketing)
615  0$aInternational economic relations.
615  0$aAnti-Americanism.
615  0$aAnti-Americanism
676   $a658.8/27
700   $aMartin$b Dick$f1946-$01797789
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906   $aBOOK
912   $a9910959657503321
996   $aRebuilding brand America$94340245
997   $aUNINA