LEADER 02813nam  2200673 a 450 
001 9910959656203321
005 20200520144314.0
010   $a9786611381462
010   $a9781281381460
010   $a1281381462
010   $a9780470282090
010   $a0470282096
035   $a(CKB)1000000000535893
035   $a(EBL)353410
035   $a(OCoLC)647764619
035   $a(SSID)ssj0000253218
035   $a(PQKBManifestationID)11209410
035   $a(PQKBTitleCode)TC0000253218
035   $a(PQKBWorkID)10186122
035   $a(PQKB)11135058
035   $a(MiAaPQ)EBC353410
035   $a(Au-PeEL)EBL353410
035   $a(CaPaEBR)ebr10296681
035   $a(CaONFJC)MIL138146
035   $a(OCoLC)1100407291
035   $a(FINmELB)ELB177817
035   $a(Perlego)2776598
035   $a(EXLCZ)991000000000535893
100   $a20071005d2008      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aSubliminal persuasion $einfluence & marketing secrets they don't want you to know /$fDave Lakhani
205   $a1st ed.
210   $aHoboken, N.J. $cJohn Wiley & Sons$dc2008
215   $a1 online resource (226 p.)
300   $aDescription based upon print version of record.
311 08$a9780470243367 
311 08$a0470243368 
320   $aIncludes bibliographical references (p. 191-194) and index.
327   $aCreating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.
330   $aIf you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It?s not about lying or tricking anyone, it?s about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.
606   $aSubliminal advertising
606   $aSubliminal projection
606   $aMarketing$xPsychological aspects
615  0$aSubliminal advertising.
615  0$aSubliminal projection.
615  0$aMarketing$xPsychological aspects.
676   $a658.8001/9
700   $aLakhani$b Dave$f1965-$01808068
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910959656203321
996   $aSubliminal persuasion$94358134
997   $aUNINA