LEADER 04799nam 22007214a 450 001 9910958703603321 005 20200520144314.0 010 $a9786610271436 010 $a9781280271434 010 $a1280271434 010 $a9780470862124 010 $a0470862122 035 $a(CKB)111087027102750 035 $a(EBL)176389 035 $a(OCoLC)475880296 035 $a(SSID)ssj0000114382 035 $a(PQKBManifestationID)11131690 035 $a(PQKBTitleCode)TC0000114382 035 $a(PQKBWorkID)10102508 035 $a(PQKB)10463194 035 $a(Au-PeEL)EBL176389 035 $a(CaPaEBR)ebr10113998 035 $a(CaONFJC)MIL27143 035 $a(MiAaPQ)EBC176389 035 $a(Perlego)2753178 035 $a(EXLCZ)99111087027102750 100 $a20031119d2004 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBrand stretch $ewhy 1 in 2 extensions fail and how to beat the odds : a brandgym workout /$fby David Taylor 205 $a1st ed. 210 $aChichester, England ;$aHoboken, NJ $cJ. Wiley$dc2004 215 $a1 online resource (180 p.) 300 $aDescription based upon print version of record. 311 08$a9780470862117 311 08$a0470862114 320 $aIncludes bibliographical references (p. [151]-153) and index. 327 $aBrand Stretch; Contents; Preface; Acknowledgements; 1. Brand stretch - or brand ego trip?; Extension advantages; So why does the success rate suck?; Virgin: The biggest ever brand ego trip?; Shotgun weddings; Quitting the brand ego trip; Brand added value; Dove: Brand added value in action; The Brand Stretch workout; Key takeouts; Checklist 1: Brand Stretch - or brand ego trip?; 2. Step One: Strengthen the core; In shape to stretch?; The heart of a healthy brand; Anchoring the core range; Bud and Bud Light: Sun and planets; Risky business; Tango: Taking the eye off the orange ball 327 $aKey takeoutsChecklist 2: Strengthen the core; 3. Step Two: Vision; GPS for brands; The masterbrand challenges; Less myopic marketing; Blockbuster: Out of the video box; Climbing the brand ladder; Pampers: From bottoms to babies; Axe: Ladders and snakes; Elastic brands; Key takeouts; Checklist 3: Vision; 4. Step Three: Ideas; Start close to home; Moving out; Innovation shortcuts; The fairytale world of innovation; Starbucks' Frappuccino: Real world innovation; Innokill survival kit; Key takeouts; Checklist 4: Ideas; 5. Step Four: Focus; Meet the seven dwarves; Heroes or zeroes? 327 $aBertolli: Virtual venture capitalDimension one: Brand vision building; Dimension two: Show me the money; The easyGroup story: Murder on the balance sheet; easyGroup summary; Alternatives to going it alone; Key takeouts; Checklist 5: Focus; 6. Step Five: Delivery; Underestimating execution; Nescafe? Hot When You Want: Not so hot execution; Brand damage; Brand and deliver; The Apple iPod: White hot execution; Delivering the promise; Key takeouts; Checklist 6: Delivery; 7. Step Six: Brand architecture; The Sorcerer's Apprentice; Architecture for brands; Houses versus streets; Mono-platform brands 327 $aMulti-platform brandsLego: Building blocks of a new future; When the rubber hits the road; Comfort: Designing a turnaround; Let's go round again; Key takeouts; Checklist 7: Brand architecture; Appendix 1: Masterbrand positioning tips and tricks; Appendix 2: Example masterbrand positioning tool; Appendix 3: Masterbrand positioning tool template; References; Index 330 $aStretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them. Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and fa 517 1 $aBrandstretch 606 $aBrand name products$xManagement 606 $aBranding (Marketing) 606 $aBrand name products$xValuation$xManagement 606 $aProduct management 615 0$aBrand name products$xManagement. 615 0$aBranding (Marketing) 615 0$aBrand name products$xValuation$xManagement. 615 0$aProduct management. 676 $a658.8/27 700 $aTaylor$b David$f1964-$0892603 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910958703603321 996 $aBrand stretch$94369240 997 $aUNINA LEADER 05614nam 2200721Ia 450 001 9911004758503321 005 20200520144314.0 010 $a9786612541704 010 $a9781282541702 010 $a1282541706 010 $a9780815520467 010 $a0815520468 010 $a9781437778540 010 $a1437778542 035 $a(CKB)2530000000000335 035 $a(EBL)535035 035 $a(OCoLC)635293270 035 $a(SSID)ssj0000416609 035 $a(PQKBManifestationID)11304632 035 $a(PQKBTitleCode)TC0000416609 035 $a(PQKBWorkID)10421799 035 $a(PQKB)11256591 035 $a(MiAaPQ)EBC535035 035 $a(CaSebORM)9780815520450 035 $a(OCoLC)647765359 035 $a(OCoLC-P)647765359 035 $a(EXLCZ)992530000000000335 100 $a20091027d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aElectrical codes, standards, recommended practices and regulations $ean examination of relevant safety considerations /$fRobert J. Alonzo 205 $a1st ed. 210 $aAmsterdam ;$aBoston $cWilliam Andrew/Elsevier$d2010 215 $a1 online resource (511 p.) 300 $aDescription based upon print version of record. 311 08$a9780815520450 311 08$a081552045X 320 $aIncludes bibliographical references and index. 327 $aFront Cover; Electrical Codes, Standards,Recommended Practicesand Regulations; Copyright; Contents; Preface; Acknowledgments; CHAPTER 1Who, What, Where, When, Why, and How?; Codes; Standards; Recommended Practices; Who, What, Where, When, and How; CHAPTER 2American versus Global; Standards Harmonization; Standards Comparison; Conclusions; CHAPTER 3The Authority Having Jurisdiction (AHJ); AHJ Adopted Codes and Standards; AHJ Process; Nationally Recognized Testing Laboratories (NRTL); Owner Authority Having Jurisdiction; Federal Authority Having Jurisdiction 327 $aThe Occupational Safety and Health Review CommissionState Jurisdiction and State Plans; CHAPTER 4Nationally Recognized Testing Laboratories (NRTLs); Listed NRTLs; Definitions; NRLT Standards Development; CHAPTER 5Common Threads; Common Threads; NFPA 101, Life Safety Code - Common Threads; Adoption of NFPA 70, National Electrical Code; Low-Voltage Power Distribution and Service Entrance Equipment; Surge Protection Devices (SPD); Disconnect Switches; Circuit Breakers Operating at 1000 Volts or Less; Ground Fault Protection Devices; Electrical Equipment Terms Review; Switchgear; Panelboards 327 $aTransformersMotor Control Center (MCC) - 600 Volts; Personal Protective Equipment; Busway; CHAPTER 6CFR 1910 versus CFR 1926; US Department of Labor; Hazardous Energy Control; Energy Control Program; Energy Control Procedures; Protective Materials and Hardware; Periodic Inspection; Training and Communication; Tagout System; Employee Retraining; Energy Isolation/Notification of Employees; Control Application; Release from Lockout/Tagout; Additional Requirements; Group Lockout or Tagout/Outside Personnel (Contractors, etc.); Electric Power Generation, Transmission, and Distribution 327 $aUS Department of Energy (DOE)CHAPTER 7Developing Electrical Safe Work Practices; General; Safe Operating Procedures; Safe Work Practices; Installation, Operation, and Maintenance Considerations; CHAPTER 8Motors, Generators, and Controls; Motors and Generators General Types; Single-Phase Induction Motors; Equipment Specification Preparation; Motor and Generator Standards; Motor Control and Protection; Overload Relays; DC Manual and Magnetic Controllers; AC Combination Motor Controllers; Adjustable Speed Drives; Harmonic Mitigation 327 $aCHAPTER 9Electrical Hazardous (Classified) Area Design and Safe Work PracticesArea Classification Boundaries; Equipment Temperature; Hazardous Area Equipment; Definitions: Flammable and Combustible Gases and Vapors Equipment Protection Techniques; Definitions - Combustible Dust, Fibers, and Flyings Protection Techniques; Hazardous (Classified) Area Equipment Standards; North American Equipment Markings; Zone Equipment Markings; CHAPTER 10Wire, Cable, and Raceway; General; Definitions; Conductor Material; Insulation Material; Ampacity; Power and Control Cables; Communications Cable 327 $aEthernet Cabling 330 $aElectrical codes, standards, recommended practices and regulations can be complex subjects, yet are essential in both electrical design and life safety issues.This book demystifies their usage.It is a handbook of codes, standards, recommended practices and regulations in the United States involving electrical safety and design. Many engineers and electrical safety professionals may not be aware of all of those documents and their applicability. This book identifies those documents by category, allowing the ready and easy access to the relevant requirements. Because these docume 606 $aElectrical engineering$xSafety measures 606 $aElectrical engineering$xSafety regulations 606 $aElectrical engineering$xStandards 615 0$aElectrical engineering$xSafety measures. 615 0$aElectrical engineering$xSafety regulations. 615 0$aElectrical engineering$xStandards. 676 $a621.30289 700 $aAlonzo$b Robert J$01822327 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911004758503321 996 $aElectrical codes, standards, recommended practices and regulations$94388483 997 $aUNINA