LEADER 02204 am 22003973u 450 001 9910765607403321 005 20200113 010 $a9783631505168 024 7 $a10.3726/b13603 035 $a(CKB)4100000007523005 035 $a(OAPEN)1002959 035 $a(EXLCZ)994100000007523005 100 $a20200113d|||| uy 101 0 $ager 135 $auuuuu---auuuu 200 10$aEuropaeische Markterschließungsstrategien im Schienenverkehrsdienstleistungsbereich am Beispiel des Personenverkehrs der Deutschen Bahn AG 210 $aBern$cPeter Lang International Academic Publishers$d2018 215 $a1 online resource (259) 311 $a3-631-50516-7 330 $aDie europäischen Bahnen stehen angesichts rückläufiger Marktanteile, nationaler Orientierung, doch zunehmender Liberalisierung und internationalen Chancen vor großen Herausforderungen. Diesen zu begegnen, benötigen sie geeignete Strategien zur Erschließung europäischer Märkte. Der Verfasser untersucht, wo und wie sich die Anbieter europäischer Schienenverkehrsdienstleistungen unter den gegebenen Bedingungen engagieren sollten. Betrachtet werden dabei die Entscheidungsfelder Marktwahl, Markterschließungsform und Marktbearbeitungsstrategie. Aus der Bewertung von Optionen vor dem Hintergrund situativer Einflussfaktoren folgt die Ableitung eines entscheidungsorientierten, normativen Ansatzes zur Entwicklung europäischer Markterschließungsstrategien. 517 $aSchriften zu Marketing und Management vol. 44 606 $aEconomics$2bicssc 606 $aSales & marketing management$2bicssc 606 $aCorporate governance$2bicssc 606 $aTransport industries$2bicssc 606 $aHighway & traffic engineering$2bicssc 615 7$aEconomics 615 7$aSales & marketing management 615 7$aCorporate governance 615 7$aTransport industries 615 7$aHighway & traffic engineering 700 $aRöder$b Jens$4aut$01290957 906 $aBOOK 912 $a9910765607403321 996 $aEuropaeische Markterschließungsstrategien im Schienenverkehrsdienstleistungsbereich am Beispiel des Personenverkehrs der Deutschen Bahn AG$93021691 997 $aUNINA LEADER 04263nam 2200865Ia 450 001 9910958407203321 005 20200520144314.0 010 $a9786610553952 010 $a9780748670789 010 $a0748670785 010 $a9780748679232 010 $a0748679235 010 $a9781280553950 010 $a1280553952 010 $a9780748628063 010 $a0748628061 024 7 $a10.1515/9780748628063 035 $a(CKB)1000000000351175 035 $a(EBL)271890 035 $a(OCoLC)476009374 035 $a(SSID)ssj0000288364 035 $a(PQKBManifestationID)12106016 035 $a(PQKBTitleCode)TC0000288364 035 $a(PQKBWorkID)10374210 035 $a(PQKB)11135432 035 $a(SSID)ssj0000099834 035 $a(PQKBManifestationID)11131551 035 $a(PQKBTitleCode)TC0000099834 035 $a(PQKBWorkID)10019951 035 $a(PQKB)11512630 035 $a(UkCbUP)CR9780748628063 035 $a(StDuBDS)EDZ0000092656 035 $a(Au-PeEL)EBL271890 035 $a(CaPaEBR)ebr10137879 035 $a(CaONFJC)MIL55395 035 $a(DE-B1597)616326 035 $a(DE-B1597)9780748628063 035 $a(OCoLC)1302166522 035 $a(MiAaPQ)EBC271890 035 $a(Perlego)1708994 035 $a(EXLCZ)991000000000351175 100 $a20061029d2006 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAfrican filmmaking $eNorth and South of the Sahara /$fRoy Armes 205 $a1st ed. 210 $aScotland $cEdinburgh U.P.$d2006 215 $a1 online resource (xii, 224 pages) $cdigital, PDF file(s) 225 1 $aTraditions in world cinema 300 $aTitle from publisher's bibliographic system (viewed on 02 Oct 2015). 311 08$a9780748621248 311 08$a0748621245 311 08$a9780748621231 311 08$a0748621237 320 $aIncludes bibliographical references and index. 327 $aIntroduction -- The African experience -- pt. I. Context -- Beginnings -- African initiatives -- The French connection -- pt. II. Confronting reality -- Liberation and postcolonial society -- Individual struggle -- pt. III. New identities -- Experimental narratives -- Exemplary tales -- pt. IV. The new millennium -- The post-independence generation -- Mahamat Saleh Haroun (Chad) -- Dani Kouyate? (Burkina Faso) -- Raja Amari (Tunisia) -- Faouzi Bensaidi (Morocco) -- Abderrahmane Sissako (Mauritania). 330 $aAfrican Filmmaking: North and South of the Sahara is the first comprehensive study in English linking filmmaking in the Maghreb (Algeria, Morocco and Tunisia) with that in francophone West Africa and examining the factors (including Islam and the involvement of African and French governments) which have shaped post-independence production. The main focus is the development over forty years of two main traditions of African filmmaking: a social realist strand examining the nature of postcolonial society and a more experimental approach where emphasis is placed on new stylistic patterns able to embrace history, myth and magic. The work of younger filmmakers born since independence is examined in the light of these two traditions. Features: *An overview of the socio-political context shaped by Islam and French colonialism. *A look at filmmaking in Africa before the mid-1960s. *An examination of the inputs of African and French governments into post-independence developments North and South of the Sahara. *A historical survey of the two major tendencies in African film production over the past 40 years. *A detailed analysis of the work of five talented young filmmakers, representative of those born since independence. 410 0$aTraditions in world cinema. 606 $aMotion pictures$zAfrica 606 $aMotion picture industry$zAfrica 615 0$aMotion pictures 615 0$aMotion picture industry 676 $a791.43096 686 $aAP 59770$qBSZ$2rvk 700 $aArmes$b Roy$0222353 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910958407203321 996 $aAfrican filmmaking$91248931 997 $aUNINA