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Designing for User Engagement on the Web: 10 Basic Principles is concerned with making user experience engaging. The cascade of social web applications we are now familiar with - blogs, consumer reviews, wikis, and social networking - are all engaging experiences. But engagement is an increasingly common goal in business and productivity environments as well. This book provides a foundation for all those seeking to design engaging user experiences rich in communication and interaction.

Combining a handbook on basic principles with case studies, it provides readers with a ric 606 $aWeb sites$xDesign 606 $aInternet users 606 $aWeb site development 615 0$aWeb sites$xDesign. 615 0$aInternet users. 615 0$aWeb site development. 676 $a006.7 700 $aGeisler$b Cheryl$0621908 701 $aGrice$b Roger$01863895 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910958130703321 996 $aDesigning for user engagement on the Web$94470592 997 $aUNINA