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010   $a9786613361882
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100   $a20110718d2011      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 00$aReaching and responding to the audience /$feditors, Cinnamon Catlin-Legutko, Stacy Klingler
205   $a1st ed.
210  1$aLanham, Md. :$cAltaMira Press,$d2011.
215   $a1 online resource (xiii, 189 pages) $ccolor illustrations
225 1 $aAmerican Association for State and Local History book series
225 0 $aThe small museum toolkit ;$vbk. 4
300   $aDescription based upon print version of record.
311 08$a0-7591-1338-6 
311 08$a0-7591-1951-1 
320   $aIncludes bibliographical references and index.
327   $aCONTENTS; EDITORS' NOTE; PREFACE; CHAPTER ONE. START SPREADING THE NEWS: MARKETING AND COMMUNICATION; CHAPTER TWO. IN LIEU OF MIND READING: VISITOR STUDIES AND EVALUATION; CHAPTER THREE. LIKE A GOOD NEIGHBOR: COMMUNITY ADVOCACY FOR SMALL MUSEUMS; CHAPTER FOUR. ACCESSIBILITY IS FOR EVERYONE; CHAPTER FIVE. GOOD VISITOR SERVICE, OR "PUT DOWN THE PENCIL AND PUT ON A SMILE!"; CHAPTER SIX. NEW ROLES FOR SMALL MUSEUMS; INDEX; ABOUT THE EDITORS; ABOUT THE CONTRIBUTORS
330   $aMuseums exist to serve their audiences. This book describes how you can better relate to your audience, looking at how small museums are engaging with and advocating for their communities. We address marketing and public relations, visitor services, accessibility, and easy ways to find out what your audience members think about and want from you.
410  0$aAmerican Association for State and Local History book series.
606   $aSmall museums$xPublic relations
606   $aCommunication in museums
615  0$aSmall museums$xPublic relations.
615  0$aCommunication in museums.
676   $a069.1
701   $aCatlin-Legutko$b Cinnamon$01826106
701   $aKlingler$b Stacy$f1976-$01125143
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910957814303321
996   $aReaching and responding to the audience$94452690
997   $aUNINA