LEADER 03409nam 2200685 a 450 001 9910957646403321 005 20200520144314.0 010 $a9786612788192 010 $a9781282788190 010 $a1282788191 010 $a9780299152536 010 $a0299152537 035 $a(CKB)2560000000050166 035 $a(OCoLC)669499136 035 $a(CaPaEBR)ebrary10415790 035 $a(SSID)ssj0000418946 035 $a(PQKBManifestationID)11313473 035 $a(PQKBTitleCode)TC0000418946 035 $a(PQKBWorkID)10377561 035 $a(PQKB)10480036 035 $a(MiAaPQ)EBC3445101 035 $a(OCoLC)835456421 035 $a(MdBmJHUP)muse12108 035 $a(Au-PeEL)EBL3445101 035 $a(CaPaEBR)ebr10415790 035 $a(Perlego)4442273 035 $a(EXLCZ)992560000000050166 100 $a19960410d1996 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe great American blow-up $epuffery in advertising and selling /$fIvan L. Preston 205 $aRev. ed. 210 $aMadison, Wis. $cUniversity of Wisconsin Press$dc1996 215 $a1 online resource (252 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a9780299152543 311 08$a0299152545 311 08$a9780299152505 311 08$a0299152502 320 $aIncludes bibliographical references (p. 197-227) and index. 327 $aIntro -- Contents -- Preface -- 1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me! -- 2. Falsity without Deception: As Possible As the Law Says, but Not As Probable -- 3. Puffery: Used Because It Works, Legalized Because It Doesn't -- 4. The Roots of Sellerism -- 5. Warranty: How Much Promise Do You Find in a Promise? -- 6. Misrepresentation: How Much Lying Do You Find in a Falsehood? -- 7. Opinion and Value Statements and Puffery: Avoiding Fact and Keeping Sellerism Alive -- 8. The Federal Trade Commission: Accelerating the Consumerist Trend -- 9. Reasonable Consumers or Other Consumers? How the FTC Decides -- 10. The FTC and Puffery: Some Wins and Some Losses in the Fight for Consumerism -- 11. Additional Kinds of Puffery, Beginning with Obvious Falsity -- 12. Puffing with Social and Psychological Claims -- 13. Puffing with Literally Misdescriptive Names -- 14. Puffing with Mock-Ups -- 15. Puffery's Immunity Should Be Eliminated -- Notes -- Table of Cases -- Index. 330 8 $aHow does advertising really work? This thoroughly revised edition of Ivan Preston's popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present. 606 $aAdvertising$zUnited States 606 $aSelling 606 $aAdvertising laws$zUnited States 615 0$aAdvertising 615 0$aSelling. 615 0$aAdvertising laws 676 $a659.1 700 $aPreston$b Ivan L.$f1931-$01808126 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910957646403321 996 $aThe great American blow-up$94358216 997 $aUNINA