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035   $a(CaONFJC)MIL511769
035   $a(OCoLC)840939138
035   $a(OCoLC)869747957
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100   $a20130411d2013      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aContent marketing for nonprofits $ea communications map for engaging your community, becoming a favorite cause, and raising more money /$fKivi Leroux Miller
205   $a1st ed.
210   $aSan Francisco $cJossey-Bass$d2013
215   $a1 online resource (428 p.)
225 1 $aThe Jossey-Bass nonprofit guidebook series
300   $aDescription based upon print version of record.
311 08$a9781118444023 
311 08$a1118444027 
311 08$a9781299805187 
311 08$a1299805183 
320   $aIncludes bibliographical references and index.
327   $apt. 1. Finding a new path : the power of content marketing -- pt. 2. Who will go with you : redefining your marketing relationships -- pt. 3. Envision the journey : preparing your content marketing plan -- pt. 4. Set out on your trek : implementing your content marketing strategy -- pt. 5. The right provisions for the journey : what you need to know about the channels your choose.
330   $aNonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?  In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many d
410  0$aJossey-Bass nonprofit guidebook series.
517 3 $aCommunications map for engaging your community, becoming a favorite cause, and raising more money
606   $aNonprofit organizations$xMarketing
615  0$aNonprofit organizations$xMarketing.
676   $a658.8
700   $aLeroux Miller$b Kivi$f1969-$0515611
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910957360803321
996   $aContent marketing for nonprofits$94365243
997   $aUNINA