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100   $a20180706e20162011  uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aCommunicating clearly about science and medicine $emaking data presentations as simple as possible. but no simpler /$fJohn Clare
205   $a1st ed.
210   $aFarnham, Surrey, England $cGower$dc2012
210  1$aLondon :$cRoutledge,$d2016.
215   $a1 online resource (204 p.)
300   $a"A Gower Book"--cover.
300   $aFirst published 2012 by Gower Publishing.
311 08$a1-138-45703-5 
311 08$a1-4094-4037-0 
320   $aIncludes bibliographical references and index.
327   $aScience communication in the 21st century -- The seven challenges of communicating science -- Preparing your talk -- Illustrating your talk -- The performance : delivering your talk -- Medicine and science in the media -- Media interview techniques -- Every interaction counts.
330   $aScientific communication is challenging. The subject matter is complex and often requires a certain level of knowledge to understand it correctly; describing hazard ratios, interpreting Kaplan Meier curves and explaining confounding factors is different from talking about a new car or clothing range. Processes, for example in clinical trials, are laborious and tedious and knowing how much of the detail to include and exclude requires judgement. Conclusions are rarely clear cut making communicating statistical risk and probability tough, especially to non-statisticians and non-scientists such a
606   $aCommunication in science
615  0$aCommunication in science.
676   $a501/.4
700   $aClare$b John.$0131490
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910957336103321
996   $aCommunicating clearly about science and medicine$94482646
997   $aUNINA