LEADER 05142nam 2200805 a 450 001 9910957307003321 005 20240516205148.0 010 $a9786613804013 010 $a9781282111820 010 $a1282111825 010 $a9781849518772 010 $a1849518777 035 $a(CKB)2550000000107851 035 $a(EBL)978120 035 $a(OCoLC)806205259 035 $a(SSID)ssj0000738006 035 $a(PQKBManifestationID)12367052 035 $a(PQKBTitleCode)TC0000738006 035 $a(PQKBWorkID)10789468 035 $a(PQKB)10454435 035 $a(Au-PeEL)EBL978120 035 $a(CaPaEBR)ebr10580618 035 $a(CaONFJC)MIL380401 035 $a(PPN)228046157 035 $a(FR-PaCSA)88850761 035 $a(MiAaPQ)EBC978120 035 $a(FRCYB88850761)88850761 035 $a(DE-B1597)723225 035 $a(DE-B1597)9781849518772 035 $a(EXLCZ)992550000000107851 100 $a20120731d2012 uy 0 101 0 $aeng 135 $aurunu||||| 181 $ctxt 182 $cc 183 $acr 200 10$aJoomla! search engine optimization $edrive people to your site with this supercharged guide to Joomla! and search engine optimization /$fRic Shreves 205 $a1st ed. 210 $aBirmingham $cPackt Pub.$d2012 215 $a1 online resource (116 p.) 225 1 $aCommunity experience distilled 300 $aIncludes index. 311 08$a9781849518765 311 08$a1849518769 327 $aCover; Copyright; Credits; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: An Introduction to Search Engine Optimization; What is SEO?; SEO terminology; .htaccess; 301 redirect (also known as Permanent Redirect); 302 redirect (also known as Temporary Redirect or Found); 404 error (also known as Page Not Found); AdSense; AdWords; Alexa Rank; Alt attribute; Anchor; Backlink (also known as Inbound Link); Bing Webmaster; Black hat; Bot (also known as robot, spider, or crawler); Canonical URLs; Cloaking; Crawl depth; Deep link 327 $aDoorway page (also known as gateway page)Duplicate content penalty; Google Webmaster; Internal link density; KEI; Keyphrase density (also known as keyword density); Keyword (or keyphrase); Keyphrase stuffing; Landing page; Link building; Link farm; Link text (also known as anchor text); Long tail; Meta tags; MozRank; nofollow; Organic rank; Outbound link; Page rank; PPC; Reciprocal link; Redirect; Robots.txt; SEF URLs; SEM; SEOMoz; SERP; SMO; Splash page; Stop word; White hat; XML site map; How search engines assess sites; Summary; Chapter 2: Configuring Joomla's SEO Options 327 $aSetting up Search Engine Friendly URLs Configuring URL aliases; Creating URL aliases for your articles; Controlling the title tag; Article title vs. page title (title tag); Managing metadata; Summary; Chapter 3: Useful Extensions to Enhance SEO; Finding SEO modules; Top SEO modules for Joomla!; AceSEF; Advanced Title Manager; Easy Frontend SEO; Facebook-Twitter-Google+1; iJoomla SEO; JoomSEF; Nice Social Bookmark; obRSS; RSSeo Suite; SEO Canonicalisation Plugin; SEO Friendly Links and Images; SEO-Generator; SEO Links Pro; SEOSimple; sh404SEF; Ultimate Site Tools; Xmap 327 $aInstalling and configuring common SEO modules Implementing metadata management; Setting up canonical URLs; Setting up your XML site map; Implementing control over your Alt and Title attributes; Setting up cross-posting to social networks; Providing social bookmarking; Summary; Chapter 4: Getting Ready for Launch; Determining your SEO strategy; Identifying keywords; Assessing keyword effectiveness; Tapping into the power of stemming and variants; Content strategies for enhancing search engine ranking; Setting up third party services that can assist with SEO 327 $aGetting started with Google Analytics Working with Google Webmaster Tools; Working with Bing Webmaster Tools; Summary; Chapter 5: Managing SEO on a Live Site; Link building; Identifying quality link partners; Managing a link marketing campaign; Creating your own links; Directories; Press releases; Video and file sharing; Social media optimization; Reporting and tracking; Popularity metrics; Traffic source metrics; e-Business metrics; Link metrics; Summary; Index 330 $aDrive people to your site with this supercharged guide to Joomla! Search Engine Optimization. 410 0$aCommunity experience distilled. 606 $aWeb sites$xAuthoring programs 606 $aWeb site development 606 $aWeb sites$xDesign 606 $aSearch engines 606 $aProgram transformation (Computer programming) 615 0$aWeb sites$xAuthoring programs. 615 0$aWeb site development. 615 0$aWeb sites$xDesign. 615 0$aSearch engines. 615 0$aProgram transformation (Computer programming) 676 $a006.76 700 $aShreves$b Ric$0521571 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910957307003321 996 $aJoomla! search engine optimization$94337782 997 $aUNINA