LEADER 04724nam 2200553Ia 450 001 9910957262003321 005 20251117064804.0 010 $a87-630-9961-6 035 $a(CKB)2670000000067516 035 $a(SSID)ssj0000647448 035 $a(PQKBManifestationID)11370605 035 $a(PQKBTitleCode)TC0000647448 035 $a(PQKBWorkID)10593461 035 $a(PQKB)10064243 035 $a(MiAaPQ)EBC3400776 035 $a(Au-PeEL)EBL3400776 035 $a(CaPaEBR)ebr10465531 035 $a(OCoLC)774280223 035 $a(BIP)12703753 035 $a(EXLCZ)992670000000067516 100 $a20051014d2005 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aRetailing in a SCM-perspective /$fHerbert Kotzab & Mogens Bjerre (eds) 205 $a1. ed. 210 $a[Copenhagen] $cCopenhagen Business School Press$d2005 215 $a263 p. $cill 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a87-630-0126-8 320 $aIncludes bibliographical references. 327 $aIntro -- Retailing in a SCM-Perspective -- Table of Contents -- 1. Introduction -- 2. Retailing in the context of IT and distribution -- Distribution, marketing channels and retailing -- Technology and Information technology -- Consequences of IT for managing retail distribution -- Applying IT to retailing - the case of Internet basedgrocery retailing -- Example of an on-line shop - www.billa.at -- 3. Retailer strategies -- Retail Market Development -- Retailer Strategy Development -- The 8 Positioning Elements -- The Cost Leadership Strategy and its Elements -- The Differentiation Strategy and its Elements -- Status of Retailer Positioning -- 4. Retail logistics and Supply Chain Management -- Introducing the concept of logistics and Supply Chain Management -- General aspects of retail logistics -- A model of retail logistics -- Retail logistics decision parameters -- The concept of retail oriented supply chain management -- Retailing as a result of value constellation in supply chains -- 5. IT-Applications for retail store management -- Essential elements of IT-driven retail management -- IT-based retail marketing processes -- Modern supermarkets in European business practice -- 6. The automation of retail logistics -- Combining IT with just-in-time oriented retail logistics systems - Information or inventory? -- Electronic data Interchange (EDI) -- Barcodes -- Scanners -- Combining EDI, barcodes and scanners to automated logistics -- Future outlook - Radio Frequency Identification (RFID) -- General introduction to specific applications of IT-based retail logistics systems -- Applications of IT-driven retail logistics systems - the case of Swiss Migros, US-based Wal-Mart and Rewe Austria -- 7. Retail Marketing Processes -- Various retailer strategies -- Implications of various retailer strategies on marketing processes and SCM. 327 $aImplications for SCM -- Efficient Consumer Response - Demand Side -- Category Management -- 8. Special IT-based retail trends -- IT-based retail trend # 1 - Efficient Consumer Response -- IT-based retail trend # 2 - Collaborative Planning, Forecasting and Replenishment (CPFR) -- IT-based retail trend # 3 - -- The Global Commerce Initiative -- 9. B2B Relationships in Retailing -- Introduction -- Defining a Key Account -- Supplier - Customer Relationships -- The Role of the Key Account Manager -- Organizing towards Key Accounts -- Marketing to Key Accounts - Trade Marketing -- Conclusion -- 10. Customer Relationship Marketing (CRM) in Retailing -- The increasing importance of customer orientation -- Customer satisfaction as a fundamental concept -- Customer retention in retailing -- Perspectives of Customer Relationship Marketing in retailing. 330 $a"The book presents a cutting-edge SCM framework and integrates it with basic principles of operations, management and marketing. Out of this integration of standard marketing principles and innovative relationship marketing thinking comes new marketing strategic typologies and paradigms that promote the understanding of relationship dynamics and equips the reader with tools for identifying and implementing these strategies." 606 $aRetail trade$xManagement 606 $aBusiness logistics 615 0$aRetail trade$xManagement. 615 0$aBusiness logistics. 701 $aKotzab$b Herbert$f1965-$01195370 701 $aBjerre$b Mogens$f1959-$01864278 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910957262003321 996 $aRetailing in a SCM-perspective$94471060 997 $aUNINA