LEADER 04022oam 2200733I 450 001 9910957229603321 005 20251116150933.0 010 $a1-135-62854-8 010 $a1-282-32096-3 010 $a1-283-58719-X 010 $a9786612320965 010 $a9786613899644 010 $a1-135-62855-6 010 $a1-4106-0997-9 024 7 $a10.4324/9781410609977 035 $a(CKB)1000000000031300 035 $a(EBL)238919 035 $a(OCoLC)271560958 035 $a(SSID)ssj0000136177 035 $a(PQKBManifestationID)11162430 035 $a(PQKBTitleCode)TC0000136177 035 $a(PQKBWorkID)10064810 035 $a(PQKB)10323398 035 $a(Au-PeEL)EBL238919 035 $a(CaPaEBR)ebr10088294 035 $a(CaONFJC)MIL389964 035 $a(OCoLC)57004812 035 $a(Au-PeEL)EBL5292883 035 $a(CaONFJC)MIL232096 035 $a(OCoLC)1027203929 035 $a(MiAaPQ)EBC238919 035 $a(MiAaPQ)EBC5292883 035 $a(EXLCZ)991000000000031300 100 $a20180706d2004 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aDefining visual rhetorics /$fedited by Charles A. Hill, Marguerite Helmers 210 1$aMahwah, N.J. :$cLawrence Erlbaum,$d2004. 215 $a1 online resource (355 p.) 300 $aDescription based upon print version of record. 311 08$a0-8058-4403-1 311 08$a0-8058-4402-3 320 $aIncludes bibliographical references and indexes. 327 $aBook Cover; Title; Copyright; Dedication; Contents; Preface; Introduction; Chapter One The Psychology of Rhetorical Images; Chapter Two The Rhetoric of Visual Arguments; Chapter Three Framing the Fine Arts Through Rhetoric; Chapter Four Visual Rhetoric in Pens of Steel and Inks of Silk: Challenging the Great Visual/Verbal Divide; Chapter Five Defining Film Rhetoric: The Case of Hitchcock's Vertigo; Chapter Six Political Candidates' Convention Films: Finding the Perfect Image-An Overview of Political Image Making 327 $aChapter Seven Gendered Environments: Gender and the Natural World in the Rhetoric of AdvertisingChapter Eight Echoes of Camelot: How Images Construct Cultural Memory Through Rhetorical Framing; Chapter Nine Doing Rhetorical History of the Visual: The Photograph and the Archive; Chapter Ten Melting-Pot Ideology, Modernist Aesthetics, and the Emergence of Graphical Conventions: The Statistical Atlases of the United States, 1874-1925; Chapter Eleven The Rhetoric of Irritation: Inappropriateness as Visual/Literate Practice 327 $aChapter Twelve Placing Visual Rhetoric: Finding Material Comfort in Wild Oats MarketChapter Thirteen Envisioning Domesticity, Locating Identity: Constructing the Victorian Middle Class Through Images of Home; Chapter Fourteen Framing the Study of Visual Rhetoric: Toward a Transformation of Rhetorical Theory; About the Contributors; Author Index; Subject Index 330 $aImages play an important role in developing consciousness and the relationship of the self to its surroundings. In this distinctive collection, editors Charles A. Hill and Marguerite Helmers examine the connection between visual images and persuasion, or how images act rhetorically upon viewers. Chapters included here highlight the differences and commonalities among a variety of projects identified as ""visual rhetoric,"" leading to a more precise definition of the term and its role in rhetorical studies. Contributions to this volume consider a wide variety of sites of image productio 606 $aVisual communication 606 $aRhetoric 615 0$aVisual communication. 615 0$aRhetoric. 676 $a302.23 701 $aHelmers$b Marguerite H.$f1961-$01876920 701 $aHill$b Charles A$016024 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910957229603321 996 $aDefining visual rhetorics$94489484 997 $aUNINA