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101   $ager
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105   $a||||    |||||
200 1 $aˆDer ‰Grenzkonflikt Somalias mit Athiopien und Kenya$eAnalyse eines zwischenstaatlichen Konflikts in der Dritten Welt$fVolker Matthies
210   $aHamburg$cInstitut fur Afrika-Kunde$d1977
215   $axiii, 478 p.$d24 cm
410  1$1001UON00066504$12001 $aHamburger Beitrage zur Afrika-Kunde$v21
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620   $aDE$dHamburg$3UONL003222
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996   $aGrenzkonflikt Somalias mit Athiopien und Kenya$91164944
997   $aUNIOR

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010   $a9786612559754
010   $a9781857022018
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035   $a(OCoLC)1183834837
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100   $a20110110d2000      fy         0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aMedia research methods $emeasuring audiences, reactions and impact /$fBarrie Gunter
205   $a1st ed.
210   $aLondon $cSAGE$d2000
215   $a1 online resource (314 p.)
300   $aDescription based upon print version of record.
311 08$a9780761956594 
311 08$a076195659X 
311 08$a9780761956587 
311 08$a0761956581 
320   $aIncludes bibliographical references (p. [280]-307) and index.
327   $aCover; Table of Contents; 1 - Evolving Theoretical Background of Media Research; 2 - Overview of Media Research Methodologies: Audiences; 3 - Overview of Media Research Methodologies: Media Output; 4 - Measuring Media Usage and Exposure; 5 - Measuring Affective Responses to Media; 6 - Measuring Cognitive Responses to Media: Attention and Comprehension; 7 - Measuring Cognitive Impact of Media; 8 - Measuring Behavioural Impact of Media: From Association to Causation; References; Index
330 8 $aAssessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media researchers in their attempts to understand the nature of media in society.
606   $aMass media$xResearch$xMethodology
615  0$aMass media$xResearch$xMethodology.
676   $a302.23072
700   $aGunter$b Barrie$0115802
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910956977803321
996   $aMedia research methods$94358975
997   $aUNINA