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010   $a9783842802216
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100   $a20110909d2011      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aApple's secret of success $etraditional marketing vs. cult marketing /$fSascha Schneiders
205   $a1st ed.
210   $aHamburg $cDiplomica Verlag$d2011
215   $a1 online resource (91 p.)
300   $aTitle from cover.
311 08$a9783842852211 
311 08$a3842852215 
320   $aIncludes bibliographical references.
327   $aApple's Secret Of Success; ABSTRACT; TABLE OF CONTENTS; List of figures; Abbreviations; 1 Introduction to the study; 2 LITERATURE REVIEW; 3 METHODOLOGY; 4 RESEARCH FINDINGS; 5 CONCLUSION; 6 BIBLIOGRAPHY; 7 APPENDIX
330   $aHauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later.The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people's lif
606   $aBranding (Marketing)
606   $aMarketing
615  0$aBranding (Marketing)
615  0$aMarketing.
676   $a658.87
700   $aSchneiders$b Sascha$01805461
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910956932603321
996   $aApple's secret of success$94354061
997   $aUNINA