LEADER 06253nam 2200625 a 450 001 9910956900703321 005 20251117070240.0 010 $a1-61324-246-8 035 $a(CKB)2670000000095449 035 $a(EBL)3019339 035 $a(SSID)ssj0000521554 035 $a(PQKBManifestationID)12162261 035 $a(PQKBTitleCode)TC0000521554 035 $a(PQKBWorkID)10522719 035 $a(PQKB)10569567 035 $a(MiAaPQ)EBC3019339 035 $a(Au-PeEL)EBL3019339 035 $a(CaPaEBR)ebr10670904 035 $a(OCoLC)733057104 035 $a(BIP)27689967 035 $a(EXLCZ)992670000000095449 100 $a20090911d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCognitive finance $ebehavioral strategies of spending, saving and investing /$fPhilipp Erik Otto 205 $a1st ed. 210 $aNew York $cNova Science Publishers$dc2010 215 $a1 online resource (204 p.) 225 1 $aEconomic issues, problems and perspectives 300 $aDescription based upon print version of record. 311 08$a1-60876-279-3 320 $aIncludes bibliographical references and index. 327 $aIntro -- COGNITIVE FINANCE: BEHAVIORAL STRATEGIES OF SPENDING, SAVING AND INVESTING -- COGNITIVE FINANCE: BEHAVIORAL STRATEGIES OF SPENDING, SAVING AND INVESTING -- CONTENTS -- ABSTRACT -- LIST OF FIGURES -- LIST OF TABLES -- Chapter 1 INTRODUCTION -- 1.1. CONTEXT SPECIFIC STRATEGY USAGE -- 1.1.1. Context Dependency and Framing -- 1.1.2. Context Dependency and Domain Specificity -- 1.2. CHANGES IN STRATEGIES -- 1.2.1. Learning -- 1.2.2. Adaptation -- 1.3. BEHAVIORAL FINANCE -- 1.3.1. Hedonics of Spending Strategies -- 1.3.2. Mental Accounting and Self-Control in Saving Strategies -- 1.3.3. Risk and Incentives in Investing Strategies -- 1.4. METHODS FOR CAPTURING COGNITIVE PROCESSES -- 1.4.1. Experiments -- 1.4.2. Ratings -- 1.4.3. Real World Data -- Chapter 2 SPENDING STRATEGIES -- 2.1. BEHAVIORAL EVALUATION -- 2.1.1. Spending Literature -- 2.1.2. Individual Spending Differences -- 2.1.3. Behavioral Analysis -- Data Description -- Sample Description -- 2.2. USAGE OF BEHAVIORAL DATA -- 2.2.1. Data Aggregation -- 2.2.2. Data Interpretation -- 2.2.3. Customer Understanding -- 2.2.4. Conclusion -- Chapter 3 SAVING STRATEGIES -- 3.1. SAVING LITERATURE -- 3.1.1. Economic Model -- 3.1.2. Behavioral Aspects -- 3.1.3. Applied Cognition -- 3.2. SAVING CONCEPT (STUDY 1) -- 3.2.1. Method -- 3.2.2. Results -- Saving Dimensions -- Saving Structures -- 3.2.3. Discussion -- 3.3. SAVING DIFFERENCES (STUDY 2) -- 3.3.1. Method -- 3.3.2. Results -- 3.3.3. Discussion -- 3.4. SAVING SOLUTIONS -- 3.4.1. Product Demands -- 3.4.2. Prototype Generation and Selection -- Chapter 4 INVESTMENT STRATEGIES I -- 4.1. COMPANY CONCEPT (STUDY 3) -- 4.1.1. Method -- 4.1.2. Results -- 4.1.3. Discussion -- 4.2. COMPANY EVALUATION (STUDY 4) -- 4.2.1. Method -- 4.2.2. Results -- 4.2.3. Discussion -- 4.3. COMPANY POSITIONING (STUDY 5) -- 4.3.1. Method -- 4.3.2. Results. 327 $a4.3.3. Discussion -- 4.4. COMPANY CHARACTERISTICS -- 4.4.1. Universality of Corporate Personality Dimensions -- 4.4.2. Stability and Usefulness of Corporate Personality Dimensions -- Chapter 5 INVESTMENT STRATEGIES II -- 5.1. PERFORMANCE PREDICTION -- 5.1.1. Strategy Repertoire -- 5.1.2. Strategy Learning -- 5.1.3. Models for Strategy Selection -- Strategy Selection Learning Theory (SSL) -- Alternative Reinforcement Learning Theories -- Exemplar-Based Inferences -- 5.2. COMPANY SELECTION IN DIFFERENT ENVIRONMENTS (STUDY 6) -- 5.2.1. Method -- 5.2.2. Results -- 5.2.3. Discussion -- 5.3. COMPANY SELECTION WITH MEMORY COSTS (STUDY 7) -- 5.3.1. Method -- 5.3.2. Results -- 5.3.3. Discussion -- 5.4. COMPANY SELECTION WITH INFORMATION COSTS (STUDY 8) -- 5.4.1. Method -- 5.4.2. Results -- 5.4.3. Discussion -- 5.5. PROCESS MODELING -- 5.5.1. Strategies for Inferences -- 5.5.2. Strategy Selection Learning -- 5.5.3. Predicting Inferences -- 5.5.4. Adaptive Strategy Selection -- Chapter 6 GENERAL DISCUSSION -- 6.1. CHARACTERIZING MENTAL PROCESSES -- 6.1.1. Domain Specificity versus Universal Mechanisms -- 6.1.2. Learning and Intra-/Interindividual Variation -- 6.2. FINANCIAL PERSONALITY -- 6.2.1. Demand Variation -- 6.2.2. Tailored Products -- 6.3. ECONOMIC EVALUATION -- 6.3.1. Gains and Losses -- 6.3.2. Future Perspectives -- Empirical Foundation -- Interdisciplinarity -- Practical Importance -- ACKNOWLEDGEMENTS -- REFERENCES -- APPENDIX -- Appendix A: Derived Saving Structures -- Appendix B: The 10 Saving Factor Descriptions -- Appendix C: Individual Repgrid Results For The Concept 'Company' -- INDEX -- Blank Page. 330 $aResearch in economics is increasingly open to empirical results. The advances in behavioural approaches are expanded here by applying cognitive methods to financial questions. The field of 'cognitive finance' is approached by the exploration of decision strategies in the financial settings of spending, saving, and investing. Individual strategies in these different domains are searched for and elaborated to derive explanations for observed irregularities in financial decision making. Strong context-dependency and adaptive learning form the basis for this cognition-based approach to finance. Experiments, ratings, and real world data analysis are carried out in specific financial settings, combining different research methods to improve the understanding of natural financial behaviour. 410 0$aEconomic issues, problems and perspectives series. 606 $aFinance$xPsychological aspects 606 $aConsumption (Economics)$xPsychological aspects 606 $aSaving and investment$xPsychological aspects 615 0$aFinance$xPsychological aspects. 615 0$aConsumption (Economics)$xPsychological aspects. 615 0$aSaving and investment$xPsychological aspects. 676 $a332.01/9 700 $aOtto$b Philipp Erik$01866719 702 $aOtto$b Philipp Erik 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910956900703321 996 $aCognitive finance$94474145 997 $aUNINA