LEADER 01215nam a2200241 i 4500 001 991000125509707536 005 20020503114409.0 008 010126s1993 de ||| | ger 020 $a3406370152 035 $ab10033452-39ule_inst 035 $aocm00001233$9ExL 040 $aDip.to Beni Culturali$bita 100 1 $aMackensen, Michael$0459835 245 14$aDie Spatantiken sigillata und lampentopfereien von el mahrine (NordTunesien) :$bstudien zur Nordafrikanischen feinkeramik des 4. bis 7. jahrhhunderts : mit einem beitrag von sebastian Storz... /$cMichael Mackensen 260 $aMunchen :$bBeck'sche Verlagsbuchhandlung,$c1993 300 $a679 p., 81 p. di tav. ;$c30 cm 907 $a.b10033452$b21-09-06$c31-05-02 912 $a991000125509707536 945 $aLE001 AR III 234 4?$cV. 1 : text$g1$i2001000015443$lle001$o-$pE0.00$q-$rl$s- $t0$u0$v0$w0$x0$y.i10036830$z31-05-02 945 $aLE001 AR III 234 4?$cV. 2 : katalog, anhang, tafeln$g1$i2001000015450$lle001$o-$pE0.00$q-$rl$s- $t0$u0$v0$w0$x0$y.i10036842$z31-05-02 996 $aSpatantiken sigillata und lampentopfereien von el mahrine (NordTunesien)$9177684 997 $aUNISALENTO 998 $ale001$b01-01-01$cm$da $e-$fger$gde $h4$i2 LEADER 04825oam 2200697I 450 001 9910956773403321 005 20251116235943.0 010 $a1-315-69909-5 010 $a1-317-45481-2 024 7 $a10.4324/9781315699097 035 $a(CKB)3710000000421295 035 $a(EBL)3569508 035 $a(SSID)ssj0001540847 035 $a(PQKBManifestationID)11906986 035 $a(PQKBTitleCode)TC0001540847 035 $a(PQKBWorkID)11534351 035 $a(PQKB)10998313 035 $a(MiAaPQ)EBC3569508 035 $a(OCoLC)958107270 035 $a(Au-PeEL)EBL3569508 035 $a(CaPaEBR)ebr11064873 035 $a(CaONFJC)MIL796034 035 $a(OCoLC)929509909 035 $a(EXLCZ)993710000000421295 100 $a20180706e20152004 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe rise of the Hispanic market in the United States $echallenges, dilemmas, and opportunities for corporate management /$fLouis E.V. Nevaer 205 $a1st ed. 210 1$aLondon ;$aNew York :$cRoutledge,$d2015. 215 $a1 online resource (265 p.) 300 $aFirst published 2004 by M.E. Sharpe. 311 08$a0-7656-1291-7 311 08$a0-7656-1290-9 320 $aIncludes bibliographical references and index. 327 $a""Cover""; ""Half Title""; ""Title""; ""Copyright""; ""Contents""; ""Part I. THE POLITICAL ECONOMY OF THE ""HISPANIZATION"" OF THE UNITED STATES AND NORTH AMERICA""; ""Introduction""; ""Chapter 1. The Future of Marketing and Merchandising in the United States""; ""On the Nature of the U.S. Hispanic Market""; ""The Use of Spanish to Self-Segregate""; ""Racism and Why Hispanics Self-Segregate""; ""Of Puerto Rican ""Grandmothers"" and Mexican ""Gringadas""""; ""A Brave Nuevo Mundo for Corporate America""; ""Chapter 2. Management Realities of a Fragmented ""North American"" Market"" 327 $a""A Linguistically Fragmented North American Consumer Market""""How NAFTA Fuels the Hispanization of the United States and the World""; ""Decline of English-Language Markets in the United States and Mexico""; ""Hispanization and Marketing in the United States""; ""Externalities in the North American Hispanic Market""; ""The Growing Market for Educational Services to Hispanics""; ""Chapter 3. Labor, Immigration, and Business""; ""The Nature of Illegal Immigration""; ""Corporate Complicity in Illegal Immigration""; ""The Advantages of ""Regularizing"" the Labor Force Across North America"" 327 $a""Toward a Viable Guest-Worker Program""""The Emerging Conflict between African Americans and Hispanics""; ""Part II. THE EMERGENCE OF THE HISPANIC MARKET IN NORTH AMERICA""; ""Chapter 4. Americans in Mexico: ""Demonstration Effects"" of a Flourishing Demographic""; ""Americans' Ethnocentric Assumptions of Mexico Revisited""; ""Hispanic Views of Americans, from Latin America and Within the United States""; ""The ""American Confidence"" Demonstration Effect on Hispanics""; ""Paternalism's Influence on Hispanic Consumer Behavior""; ""Hispanization in Latin America and the United States"" 327 $a""Chapter 5. A Vanishing Border: The Emergence of a North American Consumer Market""""The Role of Intellectuals in American and Mexican Public Life""; ""Denial of Mexicans' and Hispanics' Property Rights""; ""American Complicity in the Suppression of Mexican Democratic Aspirations""; ""American Undermining of ""Free Trade""""; ""Chapter 6. Mexicans in the United States: Ethnographic Influences on Consumer Behavior""; ""Racism, Discrimination, and Intra-Hispanic Tensions""; ""The ""Rootlessness"" of the Mexican Diaspora""; ""Mythmaking and the Cult of Victimology"" 327 $a""Shades of Racism Against Hispanics""""The Phenomenon of Poca Cultura""; ""The Nature of ""Lookism""""; ""Conclusion""; ""Epilogue""; ""Notes""; ""Index"" 330 $aThis study examines the Hispanic worldview and how it informs economic decisions, both in the US and across North America. It challenges the view that American culture will soon dominate its NAFTA trading partners and looks carefully at the market for Hispanic goods in the US. 606 $aHispanic American consumers 606 $aMarket segmentation$zUnited States 606 $aTarget marketing$zUnited States 607 $aNorth America$xEconomic integration 615 0$aHispanic American consumers. 615 0$aMarket segmentation 615 0$aTarget marketing 676 $a658.83408968073 676 $a658.83408968073 700 $aNevaer$b Louis E. V.$01858038 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910956773403321 996 $aThe rise of the Hispanic market in the United States$94459249 997 $aUNINA