LEADER 05526nam 2200625 a 450 001 9910956706603321 005 20240417025726.0 010 $a9781610580670 010 $a1610580672 035 $a(CKB)2670000000140655 035 $a(OCoLC)782910809 035 $a(CaPaEBR)ebrary10715635 035 $a(SSID)ssj0000572030 035 $a(PQKBManifestationID)12271888 035 $a(PQKBTitleCode)TC0000572030 035 $a(PQKBWorkID)10528974 035 $a(PQKB)10353004 035 $a(Au-PeEL)EBL3399726 035 $a(CaPaEBR)ebr10715635 035 $a(CaONFJC)MIL524131 035 $a(OCoLC)923350785 035 $a(CaSebORM)9781592536030 035 $a(MiAaPQ)EBC3399726 035 $a(OCoLC)ocn782910809 035 $a(Perlego)2067481 035 $a(EXLCZ)992670000000140655 100 $a20091214d2010 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPackaging essentials $e100 design principles for creating packages /$fSarah Roncarelli and Candace Ellicott 205 $a1st edition 210 $aBeverly, Mass. $cRockport Publishers$dc2010 215 $a1 online resource (209 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a9781592536030 311 08$a1592536034 327 $aCover -- Title -- Dedication -- CONTENTS -- INTRODUCTION -- THE DESIGN CHALLENGE -- 1. Get the brief right -- 2. Design for the customer, not for yourself -- 3. Organizing a product range -- 4. Designing for a private label -- 5. Designing for display -- 6. Relevance in package design -- DESIGN CONSIDERATIONS: MATERIALS -- 7. Research the options -- 8. Glass and bottle design -- 9. Cardboard -- 10. Metal -- 11. Plastic -- 12. Wrappers -- 13. Innovative materials -- DESIGN CONSIDERATIONS: FORM AND SHAPE -- 14. Brand guidelines that include sh ape -- 15. Form defines function, and Function defines form -- 16. Designing a bag -- 17. Molded Packs -- 18. Die lines -- 19. Special folds -- 20. Window reveals -- 21. Innovation -- DESIGN CONSIDERATIONS: LABELS -- 22. Designing a label -- 23. Shapes -- 24. Label reveals and folds -- DESIGN CONSIDERATIONS: PRINTING -- 25. Four-color lithography -- 26. Lithography with three or fewer colors -- 27. Flexography -- 28. Laser etching -- 29. Screen printing -- 30. Special techniques: Special inks and varnishes -- 31. Special techniques: Foil stamping -- MARKETING AND BRAND CONSIDERATIONS -- 32. A package as a sales tool -- 33. Demographics -- 34. Psychographics -- 35. Designing within a brand standard -- 36. Masstige packaging -- 37. What's in a name? -- 38. Packaging mascots -- 39. Bath, beauty, and health -- 40. Technology -- 41. Confection and candy -- 42. Wine and spirits -- 43. Beverages -- 44. Books and media -- 45. Fashion -- 46. Food -- 47. Home and garden -- 48. Kids' products -- 49. Office and art supplies -- 50. Pet products -- 51. Adult novelty -- SUSTAINABLE DESIGN -- 52. Sustainable practices -- 53. Sustainable printing -- 54. Plastic options -- 55. Paper options -- 56. Multiuse packaging -- 57. Biodegradable and recyclable packages -- THE DESIGN PROCESS -- 58. Create an emotional connection. 327 $a59. Tell a story -- 60. Setting the right tone -- 61. Playful design -- 62. Metaphors and similes -- 63. Humor and wit -- 64. Provide information -- 65. The art of exaggeration -- 66. Fake it with faux -- 67. Achieving balance -- 68. Explore pattern -- 69. Rules and lines -- 70. Painting and drawing -- 71. Iconography and symbolism -- 72. Woodcuts and drawings -- 73. Photography -- 74. Retro design -- 75. Tactical use of color -- 76. Lack of color -- 77. Abundance of color -- 78. Don't hide the substrate -- 79. Minimalist design -- 80. Consider all sides -- 81. Hierarchy and dominance -- 82. Type basics -- 83. Fonts create mood and character -- 84. Handmade type -- 85. Type as imagery -- 86. Adapting from other languages -- 87. Bar codes and important information -- 88. Shelf impact -- 89. Product protection -- 90. Unpack the package -- 91. Functionally convenient design -- 92. Packaging several products -- 93. Decorative packages and collectables -- 94. Bottlenecks, stickers, and other add-ons -- 95. Breaking the rules -- ASSESS AND REVIEW -- 96. Proofing and making alterations -- 97. Gauging ROI -- 98. Anticipating the brand tomorrow -- 99. Customer research -- 100. Celebrate a successful package design -- CONTRIBUTORS -- ABOUT THE AUTHORS. 330 $aThis book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design. 517 3 $aPackaging essentials :$eone hundred design principles for creating packages 606 $aPackaging$xDesign 615 0$aPackaging$xDesign. 676 $a745.2 700 $aRoncarelli$b Sarah$01814886 701 $aEllicott$b Candace$01814887 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910956706603321 996 $aPackaging essentials$94369064 997 $aUNINA