LEADER 02841nam 2200637 a 450 001 9910956626103321 005 20240509115906.0 010 $a9783836614771 010 $a3836614774 035 $a(CKB)2670000000052651 035 $a(EBL)594363 035 $a(OCoLC)679417029 035 $a(SSID)ssj0000788005 035 $a(PQKBManifestationID)11443379 035 $a(PQKBTitleCode)TC0000788005 035 $a(PQKBWorkID)10822639 035 $a(PQKB)10302086 035 $a(SSID)ssj0000457063 035 $a(PQKBManifestationID)12161172 035 $a(PQKBTitleCode)TC0000457063 035 $a(PQKBWorkID)10414894 035 $a(PQKB)11748318 035 $a(MiAaPQ)EBC594363 035 $a(WaSeSS)Ind00047316 035 $a(Au-PeEL)EBL594363 035 $a(CaPaEBR)ebr10487447 035 $a(Perlego)1797520 035 $a(EXLCZ)992670000000052651 100 $a20110824d2008 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBlue Ocean Strategy for small and mid-sized companies in Germany $edevelopment of a consulting approach /$fCarsten Siegemund 205 $a1st ed. 210 $aHamburg $cDiplom.de$d2008 215 $a1 online resource (85 p.) 300 $aTitle from cover. 311 08$a9783836664776 311 08$a3836664771 320 $aIncludes bibliographical references. 327 $aBlue Ocean Strategy for small andmid-sized companies in Germany Development of a consulting approach; Table of contents; I Preface; II Acknowledgement; 1. Introduction; 2. Market Theory and Business Strategies; 3. Why does Industries Named Red Oceans?; 4. Blue Ocean Strategy; 5. Small and Medium-Sized Enterprises in Germany; 6. Consulting Approach Based on Value Innovation; 7. Conclusion; III Bibliography; IV Appendices 330 $aWhy does 'value innovation' play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and the international integration of markets for global trading. Aside the well-known forms of innovation, a new type called 'value innovation' 606 $aMarketing$zGermany 615 0$aMarketing 676 $a658.46 676 $a658.8/02 700 $aSiegemund$b Carsten$01813277 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910956626103321 996 $aBlue Ocean Strategy for small and mid-sized companies in Germany$94366217 997 $aUNINA