LEADER 00945nam0-2200313---450 001 990008683400403321 005 20210708115448.0 010 $a978-92-5-205730-7 035 $a000868340 035 $aFED01000868340 035 $a(Aleph)000868340FED01 035 $a000868340 100 $a20080702d2007----km-y0itay50------ba 101 0 $afre 102 $aIT 105 $ay-------001yy 200 1 $aGuide d'évaluation rapide des besoins en renforcement des capacités$erenforcement des systèmes nationaux de controle alimentaire$fFAO 210 $aRoma$cFAO$d2007 215 $a47 p.$d30 cm 610 0 $aAlimenti$aControllo 676 $a664.07$v20$zita 710 02$aFAO$017670 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aLG 912 $a990008683400403321 952 $a60 OP. FAO 01/24$fFAGBC 959 $aFAGBC 996 $aGuide d'évaluation rapide des besoins en renforcement des capacités$9717416 997 $aUNINA LEADER 03849nam 2200721 a 450 001 9910956355803321 005 20251117090913.0 010 $a9786613246790 010 $a9781283246798 010 $a1283246791 010 $a9780300175073 010 $a0300175078 024 7 $a10.12987/9780300175073 035 $a(CKB)2550000000047269 035 $a(DLC)2011008294 035 $a(StDuBDS)AH12788786 035 $a(SSID)ssj0000630133 035 $a(PQKBManifestationID)11359747 035 $a(PQKBTitleCode)TC0000630133 035 $a(PQKBWorkID)10744151 035 $a(PQKB)10964023 035 $a(DE-B1597)486322 035 $a(OCoLC)750192965 035 $a(DE-B1597)9780300175073 035 $a(Au-PeEL)EBL3420714 035 $a(CaPaEBR)ebr10496892 035 $a(CaONFJC)MIL324679 035 $a(OCoLC)923596318 035 $a(MiAaPQ)EBC3420714 035 $a(Perlego)1089856 035 $z(OCoLC)750192965 035 $a(EXLCZ)992550000000047269 100 $a20110224d2011 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAdvocacy $echampioning ideas & influencing others /$fJohn A. Daly 205 $a1st ed. 210 $aNew Haven $cYale University Press$dc2011 215 $a1 online resource (387 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a9780300167757 311 08$a030016775X 320 $aIncludes bibliographical references and index. 327 $aThe politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way. 330 $aWhen a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: it wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice.To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. Daly offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea-the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. For the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality, this book is an essential guide. 606 $aBranding (Marketing) 606 $aSocial interaction 606 $aCommunication in marketing 615 0$aBranding (Marketing) 615 0$aSocial interaction. 615 0$aCommunication in marketing. 676 $a302.2 700 $aDaly$b John A$g(John Augustine),$f1952-$01813860 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910956355803321 996 $aAdvocacy$94367342 997 $aUNINA