LEADER 03364nam 22005774a 450 001 9910956241403321 005 20251117120034.0 010 $a1-56750-731-X 035 $a(CKB)1000000000003493 035 $a(OCoLC)54885899 035 $a(CaPaEBR)ebrary10017896 035 $a(SSID)ssj0000280078 035 $a(PQKBManifestationID)11234821 035 $a(PQKBTitleCode)TC0000280078 035 $a(PQKBWorkID)10268559 035 $a(PQKB)11616481 035 $a(MiAaPQ)EBC3000568 035 $a(Au-PeEL)EBL3000568 035 $a(CaPaEBR)ebr10017896 035 $a(OCoLC)929144756 035 $a(BIP)6354084 035 $a(EXLCZ)991000000000003493 100 $a19991027d2000 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aGrowing your business in emerging markets $epromise and perils /$fJohn A. Caslione and Andrew R. Thomas ; foreword by Joseph Tan 205 $a1st ed. 210 $aWestport, CT $cQuorum$d2000 215 $a1 online resource (271 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a1-56720-339-6 320 $aIncludes bibliographical references (p. [249]) and index. 327 $aIntro -- Contents -- Illustrations -- Foreword -- Preface -- Acknowledgments -- Global Manifest Destiny -- The Promise of Emerging Markets -- Perils: The Inherent Realities of Emerging Markets -- Seizing the Advantage: Defining Your CompanyÌs Role in Emerging Markets -- The Local Presence: Selecting and Recruiting Emerging Market Distributors -- Maximizing Your Assets, Minimizing Your Risk: Training, Communicating with, and Controlling Your Emerging Market Distributors -- Bound Relationships: The Distributor Agreement -- The Final Imperative: Forging Global Manifest Destiny -- Appendix: Emerging Market Local Information Sources -- Selected Bibliography -- Index. 330 $aThe future success of many companies in the United States and Europe is becoming more dependent on effectively developing and expanding markets in new emerging and partially developed countries. Few companies, however, know how to do it well, if at all. Their success rate is low, while the cost of failure remains high. Caslione and Thomas provide insights, knowledge, special tools, and the experience that will show executives how to take hold of these challenges. Through case studies of companies in a wide cross-section of industries, the authors highlight the processes necessary to develop successful market entry, sales, and distribution strategies for their companies in emerging markets around the world. Global business strategy can no longer be focused on only one country or region; the risks are too great. Only when a truly global company develops a holistic and global perspective and implements proven strategies can the success in the new global economy be achieved. 606 $aExport marketing 606 $aMarketing$zDeveloping countries 615 0$aExport marketing. 615 0$aMarketing 676 $a658.8/48 700 $aCaslione$b John A$01142012 701 $aThomas$b Andrew R$0129741 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910956241403321 996 $aGrowing your business in emerging markets$94479921 997 $aUNINA