LEADER 06786nam 2200949Ia 450 001 9910955896903321 005 20260220215356.0 010 $a9786613910585 010 $a9781283598132 010 $a1283598132 010 $a9780821395875 010 $a0821395874 024 7 $a10.1596/978-0-8213-8991-1 035 $a(CKB)2670000000241914 035 $a(EBL)1026907 035 $a(OCoLC)811507359 035 $a(SSID)ssj0000770946 035 $a(PQKBManifestationID)12310856 035 $a(PQKBTitleCode)TC0000770946 035 $a(PQKBWorkID)10791331 035 $a(PQKB)11207062 035 $a(Au-PeEL)EBL1026907 035 $a(CaPaEBR)ebr10602554 035 $a(CaONFJC)MIL391058 035 $a(OCoLC)815481833 035 $a(OCoLC)ocn761848514 035 $a(US-djbf)17530664 035 $a(MiAaPQ)EBC1026907 035 $a(Perlego)1483452 035 $a(EXLCZ)992670000000241914 100 $a20080716d2012 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aMaximizing mobile 210 1$aWashington, D.C. :$cWorld Bank :$cInfoDev,$d2012. 215 $axviii, 221 pages $ccolor illustrations 225 1 $aInformation and communications for development ;$v2012 311 08$a9780821389911 311 08$a0821389912 320 $aIncludes bibliographical references. 327 $aTable of Contents; Foreword; Preface; Acknowledgments; Abbreviations; PART I; Part I; Part I; Part I; Executive Summary; Main messages; Why are mobile phones now considered indispensable?; A mobile green revolution; Keep using the tablets-how mobile devices are changing health care; Mobile money; Get a phone, get a job, start a business; Using phones to bring governments and citizens closer; Onward and upward to mobile broadband; Appendixes; Infographic: Maximizing Mobile for Development; Chapter 1 Overview; FIGURES; 1.1 The developing world: young and mobile; How mobile phones are used 327 $aBOXES1.1 Mobile phones and applications; 1.2 Talking and paying: mobile voice use and price for selected countries, 2010; TABLES; 1.1.1 Mobile devices and their capabilities; 1.3 Mobile phone usage around the world, 2011; 1.4 Worldwide SMS and Twitter traffic; Data traffic; 1.1 Top mobile applications, June 2011; The changing mobile ecosystem; 1.2 How to make a million from Angry Birds; 1.5 Data, data everywhere; 1.6 Apples and Berries: iPhone sales and Blackberry subscriptions; 1.7 Changing market share of mobile handset sales by operating system; Mobile-enabled social and economic trends 327 $a1.2 Mobile and the Millennium Development Goals1.3 Smartphones and tablets for development; 1.3.1 Annotated screenshot of Bangladesh's Amadeyr Tablet; 1.8 Mapping calls for protest on Facebook to actual "Arab Spring" demonstrations, 2011; Structure of the report; Notes; 1.9 Mobile phone versus internet access household availability; References; Chapter 2 Mobilizing the Agricultural Value Chain; Making information mobile; 2.1 Mobile-enabled solutions for food and agriculture; Improved access to agricultural information; 2.2 Impact of ICT on farmers, traders, and consumers 327 $a2.1 How Reuters Market Light generates hyperlocalized information2.2 A pregnant pause for Sri Lanka's cows; Improving data visibility for value-chain efficiency; 2.3 Tracking specialty coffee; Enhancing access to markets; 2.4 DrumNet, the value chain on your mobile phone; Policy considerations; Conclusions; Notes; References; Chapter 3 mHealth; Why mHealth? Opportunities and challenges; 3.1 Major categories of mHealth services and applications; 3.1 Kenya: A breeding ground for mHealth applications; 3.1.1 MedAfrica app; 3.2 Ethiopia: SMS helps in monitoring UNICEF's food supply chain 327 $a3.2.1 RapidSMS in EthiopiaThe potential of mHealth; 3.1 Relative popularity of consumer health applications in Apple's App Store, 2011; The mHealth ecosystem; Business models for mHealth; 3.2 Number of countries with at least one mHealth deployment, by World Bank region; 3.3 mHealth ecosystem; Principles for implementing mHealth applications; 3.2 Selected examples of mHealth projects and lessons learned; 3.3 India: Health Management and Research Institute-104 Mobile; Conclusions; Notes; References; Chapter 4 Mobile Money for Financial Inclusion; Mobile money: an ecosystem approach 327 $aThe financial inclusion imperative 330 $aWith some six billion mobile subscriptions now in use worldwide, around three-quarters of the world's inhabitants now have access to a mobile phone. Mobiles are arguably the most ubiquitous modern technology - in some developing countries, more people have access to a mobile phone than to clean water, a bank account or even electricity. Mobile communications now offer major opportunities to advance human development - from providing basic access to education or health information to making cash payments and stimulating citizen involvement in democratic processes. 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