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010   $a9786612524349
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100   $a20100218e20102024  uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aBetter make it real $ecreating authenticity in an increasingly fake world /$fJill J. Morin
205   $a1st ed.
210  1$aSanta Barbara :$cPraeger,$dc2010.
210  2$aNew York :$cBloomsbury Publishing (US),$d2024.
215   $a1 online resource (196 pages)
300   $aDescription based upon print version of record.
311 08$a9798216052593 
311 08$a9780313376801 
311 08$a0313376808 
320   $aIncludes bibliographical references and index.
327   $aAuthenticity -- Experience matters -- What is total experience design? -- Go big or don't bother -- Discover : where are you today? -- Dream : where do you want to go tomorrow? -- Define : getting from here to there -- Design : making choices to close the gaps -- Deliver : the finish and the starting line.
330   $aA comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position.
606   $aAuthenticity (Philosophy)
606   $aCommunication in design
606   $aPerception
615  0$aAuthenticity (Philosophy)
615  0$aCommunication in design.
615  0$aPerception.
676   $a658.4/013
700   $aMorin$b Jill J$01804083
801  0$bDLC
801  1$bDLC
906   $aBOOK
912   $a9910955455703321
996   $aBetter make it real$94351959
997   $aUNINA