LEADER 02625nam 2200517 450 001 9910819367703321 005 20230808194020.0 010 $a3-11-046091-2 010 $a3-11-046151-X 024 7 $a10.1515/9783110461510 035 $a(CKB)3710000000741519 035 $a(MiAaPQ)EBC5119752 035 $a(DE-B1597)461802 035 $a(OCoLC)954123200 035 $a(OCoLC)954271330 035 $a(DE-B1597)9783110461510 035 $a(Au-PeEL)EBL5119752 035 $a(CaPaEBR)ebr11536693 035 $a(EXLCZ)993710000000741519 100 $a20180417h20162016 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aErgodic theory $eadvances in dynamical systems /$fedited by Idris Assani 210 1$aBerlin ;$aBoston :$cWalter de Gruyter GmbH,$d[2016] 210 4$d©2016 215 $a1 online resource (vi, 141 pages) $cillustrations 311 $a3-11-046086-6 320 $aIncludes bibliographical references. 327 $tFrontmatter -- $tContents -- $tDuality of the almost periodic and proximal relations / $rAuslander, Joseph / Greschonig, Gernot -- $tLimit directions of a vector cocycle, remarks and examples / $rConze, Jean-Pierre / Le Borgne, Stéphane -- $tOptimal norm approximation in ergodic theory / $rRosenblatt, Joseph -- $tThe iterated Prisoner's Dilemma: good strategies and their dynamics / $rAkin, Ethan -- $tLyapunov exponents for conservative twisting dynamics: a survey / $rArnaud, Marie-Claude -- $tTakens' embedding theorem with a continuous observable / $rGutman, Yonatan -- $tAuthors 330 $aThis monograph discusses recent advances in ergodic theory and dynamical systems. As a mixture of survey papers of active research areas and original research papers, this volume attracts young and senior researchers alike. Contents:Duality of the almost periodic and proximal relationsLimit directions of a vector cocycle, remarks and examplesOptimal norm approximation in ergodic theoryThe iterated Prisoner's Dilemma: good strategies and their dynamicsLyapunov exponents for conservative twisting dynamics: a surveyTakens' embedding theorem with a continuous observable 606 $aErgodic theory 606 $aDifferentiable dynamical systems 615 0$aErgodic theory. 615 0$aDifferentiable dynamical systems. 676 $a515/.48 702 $aAssani$b Idris 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910819367703321 996 $aErgodic theory$980545 997 $aUNINA LEADER 03000oam 2200745I 450 001 9910955385403321 005 20251117082130.0 010 $a1-135-22590-7 010 $a1-134-17889-1 010 $a1-135-22591-5 010 $a1-282-44409-3 010 $a9786612444098 010 $a0-203-87034-4 024 7 $a10.4324/9780203870341 035 $a(CKB)2550000000002917 035 $a(EBL)465388 035 $a(OCoLC)505977373 035 $a(SSID)ssj0000340150 035 $a(PQKBManifestationID)11247524 035 $a(PQKBTitleCode)TC0000340150 035 $a(PQKBWorkID)10388005 035 $a(PQKB)11123766 035 $a(MiAaPQ)EBC465388 035 $a(Au-PeEL)EBL465388 035 $a(CaPaEBR)ebr10358656 035 $a(CaONFJC)MIL244409 035 $a(OCoLC)505977373 035 $a(EXLCZ)992550000000002917 100 $a20180706d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMarketing $ethe basics /$fKarl Moore and Niketh Pareek 205 $a2nd ed. 210 1$aLondon ;$aNew York :$cRoutledge,$d2010. 215 $a1 online resource (246 p.) 225 1 $aThe basics 300 $aDescription based upon print version of record. 311 08$a0-415-77900-6 311 08$a0-415-77899-9 320 $aIncludes bibliographical references and index. 327 $aBOOK COVER; TITLE; COPYRIGHT; CONTENTS; LIST OF ILLUSTRATIONS; INTRODUCTION; 1 WHAT IS MANAGEMENT?; 2 MARKETING AS A CORPORATE FUNCTION; 3 SEGMENTATION, TARGETING AND POSITIONING; 4 ONLINE MARKETING; 5 PRODUCT AND PLACEMENT; 6 PRICE; 7 PROMOTION; 8 PEOPLE; 9 MARKET RESEARCH: SEEKING DEEP INSIGHT INTO THE CUSTOMER'S WORLD AND MIND; 10 GLOBAL MARKETING; GLOSSARY; INDEX 330 $a'...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the 'tipping point'. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: