LEADER 03057nam 22006134a 450 001 9911004844903321 005 20230721005734.0 010 $a1-62870-224-9 010 $a1-283-03402-6 010 $a9786613034021 010 $a1-55581-573-1 035 $a(CKB)2550000000005728 035 $a(EBL)476455 035 $a(SSID)ssj0000360192 035 $a(PQKBManifestationID)11294046 035 $a(PQKBTitleCode)TC0000360192 035 $a(PQKBWorkID)10317967 035 $a(PQKB)10710403 035 $a(MiAaPQ)EBC476455 035 $a(EXLCZ)992550000000005728 100 $a20071129d2008 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aFood-borne viruses$b[electronic resource] $eprogress and challenges /$fedited by Marion P.G. Koopmans, Dean O. Cliver and Albert Bosch 210 $aWashington, DC $cASM Press$dc2008 215 $a1 online resource (259 p.) 225 1 $aEmerging issues in food safety 300 $aDescription based upon print version of record. 311 $a1-55581-464-6 320 $aIncludes bibliographical references and index. 327 $aHistoric overview of food virology / Dean O. Cliver -- Food-borne viruses : state of the art / Marc-Alain Widdowson and Jan Vinje? -- Enterically tansmitted hepatitis / Rakesh Aggarwal and Sita Naik -- The challenge of estimating the burden of an underreported disease / Sarah J. O'Brien -- Emerging food-borne viral diseases / Erwin Duizer and Marion Koopmans -- Viral evolution and its relevance for food-borne virus epidemiology / Esteban Domingo and Harry Vennema -- Rethinking virus detection in food / Rosa M. Pinto? and Albert Bosch -- Binding and inactivation of viruses on and in food, with a focus on the role of the matrix / Franc?oise S. Le Guyader and Robert L. Atmar -- Use of the Codex risk analysis framework to reduce risks associated with viruses in food / Jaap Jansen -- Risk assessment of viruses in food : opportunities and challenges / Arie H. Havelaar and Saskia A. Rutjes. 330 $aFood-borne viruses are recognized as a major health concern, but their distribution, definition, and impact are poorly understood. The volume Food-Borne Viruses goes a long way in correcting that problem. Written by leading scientists in the field, it brings together the latest knowledge on these viral strains, their detection and control, and associated challenges. 410 0$aEmerging issues in food safety. 606 $aFoodborne diseases 606 $aVirus diseases 606 $aFood$xMicrobiology 615 0$aFoodborne diseases. 615 0$aVirus diseases. 615 0$aFood$xMicrobiology. 676 $a615.9/54 676 $a615.954 701 $aKoopmans$b M. P. G$0312784 701 $aCliver$b Dean O$098474 701 $aBosch$b Albert$0312785 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911004844903321 996 $aFood-borne viruses$94387756 997 $aUNINA LEADER 03111nam 22006133u 450 001 9910955104603321 005 20240513052927.0 010 $a979-82-16-31521-6 010 $a1-282-71376-0 010 $a9786612713767 010 $a1-4422-0336-6 035 $a(CKB)2550000000018992 035 $a(EBL)616417 035 $a(OCoLC)671498598 035 $a(MiAaPQ)EBC616417 035 $a(EXLCZ)992550000000018992 100 $a20130418d2010|||| u|| | 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aStreet-Smart Advertising $eHow to Win the Battle of the Buzz 205 $a1st ed. 210 $aLanham $cRowman & Littlefield Publishers$d2010 215 $a1 online resource (257 p.) 300 $aDescription based upon print version of record. 311 08$a1-4422-0335-8 327 $aContents; Preface; Acknowledgments; Chapter 01. Rev Up Your Thinking to Tackle Economic Shifts; Chapter 02. Play with Typography's Multiple Personalities; Chapter 03. Embrace Type as a Design Element; Chapter 04. Master the Design Elements; Chapter 05. Connect with Your Audience through Powerful Writing; Chapter 06. Spark the Creative Process for Focused Campaign Strategies; Chapter 07. Take Charge of the Design Principles; Chapter 08. Explore the Power of Color Psychology; Chapter 09. Discover Exciting Strategy-Based Ads and Campaigns 327 $aChapter 10. Learn the Latest through Inventive Case Studies with Impressive ResultsChapter 11. See Which Self-Promotions Really Work; Chapter 12. Be Inspired by Creative Tips from Conceptual Thinkers; Glossary; Selected Bibliography; Index; About the Author 330 $aEven the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking 606 $aAdvertising 606 $aAdvertising media planning 606 $aAdvertising 606 $aCommercial art 606 $aCommercial art 606 $aCreation (Literary, artistic, etc.) 606 $aGraphic design (Typography) 615 4$aAdvertising. 615 4$aAdvertising media planning. 615 4$aAdvertising. 615 4$aCommercial art. 615 4$aCommercial art. 615 4$aCreation (Literary, artistic, etc.). 615 4$aGraphic design (Typography). 676 $a659.1 700 $aBerman$b Margo$f1947-$0721081 801 0$bAU-PeEL 801 1$bAU-PeEL 801 2$bAU-PeEL 906 $aBOOK 912 $a9910955104603321 996 $aStreet-Smart Advertising$94455105 997 $aUNINA LEADER 03675nam 2200565Ia 450 001 9910973960703321 005 20130917112220.0 010 $a9781781900192 010 $a1781900191 035 $a(CKB)2550000001178050 035 $a(MiAaPQ)EBC1394849 035 $a(Au-PeEL)EBL1394849 035 $a(CaPaEBR)ebr10761212 035 $a(CaONFJC)MIL517425 035 $a(OCoLC)858451099 035 $a(UtOrBLW)bslw09139898 035 $a(Perlego)387268 035 $a(EXLCZ)992550000001178050 100 $a20130917d2013 uy 0 101 0 $aeng 135 $aurun||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aEntrepreneurial resourcefulness $ecompeting with constraints /$fedited by Andrew C. Corbett, Jerome A. Katz 205 $aFirst edition. 210 1$aUnited Kingdom :$cEmerald Insight,$d2013. 215 $a1 online resource (220 pages) $cillustrations (some color) 225 1 $aAdvances in entrepreneurship, firm emergence and growth,$x1074-7540 ;$vv. 15 311 08$a9781781900185 311 08$a1781900183 311 08$a9781299861749 311 08$a1299861741 320 $aIncludes bibliographical references. 327 $aWinning an unfair game : how a resource-constrained player uses bricolage to maneuver for advantage in a highly institutionalized field / Ted Baker, Timothy G. Pollock, Harry J. Sapienza -- Selective or parallel? Toward measuring the domains of entrepreneurial bricolage / Mikko Rönkkö, Juhana Peltonen, Pia Arenius -- The blessing of necessity and advantages of newness / Benson Honig, Tomas Karlsson, Gustav Hägg -- Self-doubt and entrepreneurial persistence : how founders of high-growth ventures overcome cognitive constraints on growth and persist with their ventures / Howard Haines, David Townsend -- Organizational resourcefulness : the role of purposeful resource focus vacillation in implementing corporate entrepreneurship / James M. Bloodgood, Jeffrey S. Hornsby, James C. Hayton -- Reenacting contextual boundaries entrepreneurial resourcefulness in challenging environments / Friederike Welter, Mirela Xheneti -- Knowledge flows and constraints to the entrepreneurial process / Thomas D. Craig, Patrick G. Maggitti, Kevin D. Clark. 330 $aThis volume explores the theme of "resources" in entrepreneurship, and examines the resourcefulness of entrepreneurs that persevere in uncertain times to build new businesses. The different perspectives gathered in this volume present new ways of thinking about how entrepreneurs acquire, borrow, and make use of resources in seemingly impossible environments. Contributions discuss how entrepreneurs can yield success using bricolage; how to leverage "newness" and resource constraints as an advantage; and how high growth entrepreneurs overcome cognitive weaknesses and self doubt to succeed in new ventures. Further articles provide insights into resourcefulness of corporate entrepreneurial environments; links between knowledge flows and barriers in the entrepreneurship processes; and entrepreneurial resourcefulness in challenging and hostile economic environments. 410 0$aAdvances in entrepreneurship, firm emergence and growth ;$vv. 15. 606 $aEntrepreneurship 606 $aEntrepreneurship$2bicssc 615 0$aEntrepreneurship. 615 7$aEntrepreneurship. 676 $a658.421 701 $aCorbett$b Andrew C$0793267 701 $aKatz$b Jerome A$0841183 801 0$bUtOrBLW 801 1$bUtOrBLW 906 $aBOOK 912 $a9910973960703321 996 $aEntrepreneurial resourcefulness$91877725 997 $aUNINA